They were holiday sales basically from every major retailer from November through January. You simply waited too long to decide and missed the window.
Update: Woot has refurbished models on sale today starting at $230.
B&H has launched one of the best Apple Watch discounts since Black Friday. Right now the Apple Authorized Reseller is taking $50 off Apple Watch Sport (aluminum casing) and $100 off Apple Watch (Stainless Steel casing). What’s more, every Apple Watch comes with a free $50 Gift Card so you can accessorize your new wearable with a different style band or charging dock. That’s an effective savings of up to $150. Today’s promotion includes 20 different models from $299 to $599.
We you tempted to buy anything else at B&H and consider the AW a loss leader?![]()
That's beside the point. There are obviously people who'd only buy the AW when it's $100 off and the retailer will most certainly lose money or at least break even with those customers. However, those on the fence might end up buying a few random things while in the store when getting the AW, or they might consider something else other than the AW. That's the goal of the loss leader. The retailer wins some and loses some, but might succeed in bringing in more revenue that way. It's not a new concept.
It is no secret that the AW did not sell quite a s many as was hoped.
We you tempted to buy anything else at B&H and consider the AW a loss leader?![]()
I'm horrible at Best Buy. If I go in there to buy something or check out something, I end up buying something. I'm the target audience for foot traffic.That's beside the point. There are obviously people who'd only buy the AW when it's $100 off and the retailer will most certainly lose money or at least break even with those customers. However, those on the fence might end up buying a few random things while in the store when getting the AW, or they might consider something else other than the AW. That's the goal of the loss leader. The retailer wins some and loses some, but might succeed in bringing in more revenue that way. It's not a new concept.
My gut says the Apple Watch or anyone's smart watch never sells more than an iPhone or Galaxy, etc. Phone free or not. Successful first gen? Estimated to have made Apple a few billion and rated number one searched item in 2015 Xmas season. People want it, interested in it. Sales of 11-15mm estimate says it did what the iPhone took 2-3 years to do when introducing a new market item.What's the basis for this? Apple sold more AWs compared to the first generation iPhone and iPad at launch. It is quite unrealistic to expect the first generation AW to sell in as many numbers as the latest generation iPhone and iPad, especially given that it's not exactly "iPhone-free", and many pundits hold this unrealistic expectation.
Think it might have been because AT&T relented and decided to subsidize it with contracts?Apple dropped the price 25-50% on the first iPhone within months.
Think it might have been because AT&T relented and decided to subsidize it with contracts
What's the basis for this? Apple sold more AWs compared to the first generation iPhone and iPad at launch. It is quite unrealistic to expect the first generation AW to sell in as many numbers as the latest generation iPhone and iPad, especially given that it's not exactly "iPhone-free", and many pundits hold this unrealistic expectation.
An alternative is that Apple is damping the initial surge in demand for its hottest new product by simply putting the price up!Just the fact that "Tim is staying mum" on the watch sales is a good indicator. Apple giving incentives to discount the watch is another. Neither of us have the proof but I am still betting that the AW did not sell like Apple wanted it to do. It will not be a looser and will do OK in the long run.
An alternative is that Apple is damping the initial surge in demand for its hottest new product by simply putting the price up!
A high launch price followed by later discounts from 3rd parties (something Apple never sanctioned before now) would do the trick. We've seen that now with the watch ($100 off) and lately the iPad Pro ($75 - $150 off)
So, maybe the watch was "supposed" to start at $250, but Apple cleverly added $100 to throttle the initial demand to manageable levels?
It solves a lot of problems: Scalpers, eBay sellers, grey imports, disappointed customers, overworked factories and warehousing - all while improving profits.
Just the fact that "Tim is staying mum" on the watch sales is a good indicator. Apple giving incentives to discount the watch is another. Neither of us have the proof but I am still betting that the AW did not sell like Apple wanted it to do. It will not be a looser and will do OK in the long run.
No, that didn't happen until the iPhone 3G. Apple simply overpriced the original iPhone but they didn't repeat this mistake with subsequent iDevices.
I'm afraid this is wrong. The truth being the exact opposite. The price has risen dramatically;
The original iPhone was £270
3G £349
3GS £449
4 & 4S both £499
5 £529
5S, 6 & 6S were all £539
Their official reason for remaining mum is they didn't want to pass the info to their competitors, although I agree that sounds a bit suspicious. Apple isn't "giving" incentives to discount the watch; that's simply your own unsubstantiated theory. There have been a few discounts on iPhones, iPads, etc. at retailers such as Best Buy but it doesn't mean Apple is in it with them or they're not selling as well as anticipated.