There's also another reason why the Apple TV works so well - it's researched, designed and made by the world's BEST computer company. They are experts with software, hardware and quality components. Of course it's going to be outstanding with a great user experience and longevity. It's a quality product. It could quite easily be used in a professional environment - broadcasting studio etc 24/7 with no problems - just like all of Apple's product often are. If something like the Amazon is cheap, then there's a reason that it's cheap and someone suffers along the line - whether it's the customer or the employees or the environment or all three!