I'm sorry but that's no excuse. Italian leather does not justify that kind of a premium. Look at Vaja cases. They are made from top notch Argentinian leather and provide much more access to the functions of the iPod. Even they are pricey but at least they made an effort. Apple is just leveraging its brand here to charge a premium for a product that does not justify the price even if it is of high quality. They could have done better and people would have spent the $99.