Because you know what, whatever apple is going to call it, the name isn't what is going to cause it to be a big or little upgrade. Why not argue instead about whether it will be a big or little upgrade? What brought this on is it gets tiring when some one wants to denote the 2011 iphone and says either 5 (or 4s but at least then it is more obvious the person is making allusions to the upgrade as why else would you assume 4S over 5 unless you think the name means it will be a small upgrade. 5 is more common sense for next iphone), not even talking about what kind of upgrade it will be, and some one has to sit there and "correct" them. It's like, come on people, you get the point, they're talking about this year's iphone, quite sidetracking the conversation. I've taken to calling it the 2011 iphone just so I don't have some idiot come correct me if I decide to call it the iphone 5 (Whatever, it's the next iphone. I'm not trying to make a statement on what size upgrade I think it will be, I use 5 cause it's the next number and otherwise I have no idea what Apple would call it).