Man.
My iPhone 3G was white. But it was easy to go black on the 4 since I bought it just after release, and no white.
My iPad 3G was black. So the New iPad will be white. With a blue smart cover.
My truck is white. But only because of limited choice in used affordable pickups 10 years ago. It was nicer than the black one available, and I didn't want black in Oklahoma.