I think most of the changes we're seeing lately with Apple's approach to products have all to do with Cook's approach to the way the company operates. He's not a product guy like Steve was and his approach has all to do with economic efficiency. He wants to make Apple profitable as it never was. Of course this leads to loss of identity and if they start indeed releasing products within shorter periods of time, their product launches will stop being the phenomenon they used to be and will instead just be the release of another upgrade.
I don't feel the release of a new retina ipad today was a scam. I think the scam of this presentation was introducing the ipad mini as a new product, when it is basically a smaller ipad 2. This is clearly Apple wanting to go in direct competition with the Samapsung Note segment of devices.
Wether or not this is a clever strategy, only time will tell, but I do see the company falling into the same sort of product fragmentation it suffered from before Steve's return in the mid 90's. The ipad mini may be light and look pretty, but hardware wise it's rubbish for today's standards and even for Apple's own standards. The bigger sized iPhone, smaller sized ipad are all signs that Apple wants to compete head to head with the same segments of the android phones. Now, we all know how **** Android hardware generally is. Android is the PC of mobile devices, fragmented and without personality.
One of Apple's biggest weapons until now was the emotional connection its customers established with their products. Direct competition with the PC market was never Apple's top priority until now. The company always wanted to offer a solids state if the art alternative to PC. You paid premium and you got premium.
I feel all this going away lately. You pay premium for a product that comes with defects. my *used to be new* ipad is an example of that... I got it less than a month ago and the first one had 2 dead pixels and a stuff under the screen. this one has 1 dead pixel and light leaking in top. I might try to get it exchanged but I'm not going to rush into that because the point of the question isn't that there's a slightly better ipad out today. The point is that Apple is wanting to grow to a point which sacrifices its former premium service.
That may very well mark the beginning of a dark phase for the company. They may be the biggest company in the world, but so was Microsoft in the 90's and that didn't stop them from releasing trash after trash.
Even the release only now of the 13" rMBP is a freaking scam! I mean, when they released the 15" version the retina ipad was already out. So they could make a 15" model, a 10" tablet but couldn't make a 13" laptop? Of course they could! The decision to delay it was deliberate so they could make a couple extra bucks with the early adopters of the 15" model.
My 2 cents.
Interesting comments for sure. The problem is QC was falling with Jobs at the helm. Go look back at issues over the last few years.
As for fragmentation, to point these seems a return in history for Apple, but I am pretty sure we are still seeing products that had Jobs' blessing at this point.
They needed to change the iPhone to a larger screen but failing to make it wider was not good. However, the thinness and weight reduction is amazing. The problem is they like to leave off some hardware. When they innovated to the orginial iPhone they where light years ahead-software and hardware.
Apple likes small incremental changes and in the fast changing smartphone hardware market, they seem stale at times.
NFC is an example, I am not sure it is ready for prime time yet but I think Apple should have included it, to move their hardware beyond the competition. They would have done the software implementation to max. its use and help move it to a new industry standard.
But again I am not sure where the tech is yet, maybe too new.
As for the iPad mini, I realize they are starting to get too many models. What I think Steve would have done is dropped iPad line to iPad mini and iPad4(nothing else-keep it simple and stream lined not to confuse people).
The Laptops are getting very messy. Keep the Air for now non-retina and Pro line is all retina displays. The only issue is the price for the retina display, I guess. Is there really that great of a premium on 13 and 15in screen vs 9.7?
Apple needs to becareful not to fall in the trap of the late 90s. After reading Jobs biography from Walter Isaacson, I beleive the talent to keep the products truly amazing is their but Cook needs to keep fusion of humanities &art/tech high on priority list...as much as if not more than profit to maintain the Apple culture and success.