So the record companies finally get their wish. We pay once, to buy the song via iTunes, CD, etc.. Then pay again to actually listen to it. (Cloud service.)
No thanks, I'll pass.
Apple is in a losing proposition. To coin a term, they're selling it wrong.
Amazon basically said, "we're just offering storage. What they choose to do with it is their business."
Google said, "hey, Amazon's right! I mean we've already offered major storage, but never centered around music. Let's do the same thing!"
Apple is saying, "hmmm...we have an opportunity to win this by winning the labels over and charging for a 'magical' experience. Let's do things right."
The winner in the end can only be Amazon if they keep it up, because quite frankly, they're doing it right.
- Amazon MP3 is WAY more convenient than iTunes. No bloated interface, no pitches for movies and games and whatnot. Just music.
- Amazon's offering doesn't care what you store.
- Amazon offers free streaming of the media in your cloud, whether you bought it from them or not.
- Amazon has a significantly wider selection of MP3s, especially older ones that just aren't available on iTunes.
- Amazon lets you now send music up to the cloud when you buy and automatically download it to whatever device(s) at the same time.
- Bill Amazon MP3s to the Amazon Store Card via One Click and it's a near seamless experience.
- If they integrate the Cloud Player with the 3G Kindle, then you can stream your MP3s while you read books. THAT is "magical".
In fact the only negative with Amazon's service has to do with the fact that the MP3 app won't tell you if you've already purchased a song. That means you'd better be on your game mentally with what songs you already own, otherwise you will buy them multiple times. Beyond that I love the service and can't frankly see Apple beating it if they plan to do anything but mirror Amazon.