no one asked for parallel development. this is a drastically new/different app. release it as a distinct app, let the paying users choose if/when they want to upgrade.
very simple. if they had done this, all of this would be a no-op and everyone would be happy. I'm gonna guess somewhere along the like Dev/Eng teams were cut and Contractors and PMs are at the helm.
edit: well well well. look at this article from today.
Sonos execs considering bringing back the old app, report claims.
arstechnica.com
MBAs and VC Investor types, pay attention. Your great ideas for reducing cost end up biting your ass. Stop firing in house development teams and thinking non-technical, non-FTE resources are gonna be able to sail the ship.