I think it’s one of those things that requires a relatively significant buy in to see the benefits. A speaker in most/every room and a house full of smart lights for example.My sister's family has Google Nest (or whatever it's called) in their household. They like they can just ask Google for info like on weather, events coming up (tied to their calendar, or in general), or if they need to get ahold of someone, ask it to broadcast a message. Still remember in the olden' days how people would scream at the top of their lungs that dinner is ready, or somebody needs help with something
I play clips from YouTube, and it's nice to tell it to pause, rewind or ff 'x' seconds rather than fiddling with on-screen controls ?
That, or experiencing an established smart home and seeing just how accessible things are these days.