I'm mostly an Apple guy for 20+ years, but fading lately due to "another record quarter..." shareholder priorities vs. consumers. Nevertheless, all posts I post are as "consumer first" and as objective as I can be... meaning if someone looks at a broad mix of my posts, you'll find both praise & panning of Apple stuff. I'm definitely NOT a fan and not a troll... but in the middle area where I just call things as I see them.
Here's my take on Sonos...
Sonos is basically the Apple- and more so the old Apple vs. 2018-2024 Apple- of smart speakers. They build great stuff and price it at an Apple-like premium. In turn, like "old Apple" it all "just works" for the most part.
Unlike Apple, they are not overly focused on lock-in/lock-down/our ecosystem & "our way-or-bust", so they readily work with
about everything instead of only some things... including working just fine with Home,
Airplay,
Apple Music and
Siri (via Home/Airplay). I can command Siri on any Apple tech like my Mac to play a playlist on that Mac to Sonos speakers in any room or all room and it plays. Given the choice of HP vs. something like Sonos 300s/Move/etc, if me, I'd take the latter every time. Why? More open, more broadly compatible, etc. Unfortunate choices by Apple like no AUX input is generally remedied by Sonos. Sonos people aren't waiting for all those sources of audio to cut deals, they just enjoy them now and have for years. Sonos people aren't waiting on soundbars and rear speakers from Apple. They already have plenty of such choices. Where's that subwoofer? Sonos has a couple of them.
They are singularly FOCUSED on speakers instead of it being a sub-category/sideline/ancillary add-on to "our main offerings."
I have a few Sonos things standing in in HP-like ways, meaning music-only players. Otherwise, I'm a traditional purist for something like home theater where I use Receiver plus high-quality WIRED speakers. However, I've helped other people set up home theaters and often someting like the Sonos Arc + 300s with or without the Sub makes a fantastic setup for anyone interested in a soundbar-based theater... including Apple people who want the bulk of the HP benefits
AND true Surround setups too.
HPs are fine too, but probably forever limited to stereo only, while Sonos already has and has long since worked out full, true surround. Almost the entire walled garden benefits work with Sonos too.
So while this thread will pile up with negativity about the <non-Apple> entity of the day (as they all do), my opinion is that Sonos is quite a good option for Apple people. If someone will take a budget for an iPhone or two, they can buy a loaded "smart" home theater setup that will serve them well for the next 10-15 years (in which they will otherwise buy through about 4 or 5 iPhones).
Tomorrow or the next day will be another thread with some other Apple competitor (Netflix, Google, Samsung, Spotify, Roku, Microsoft, Qualcomm, Intel, etc) and it too will pile up with disgust/contempt because apparently only Apple can make great things.
Yet still, there are
plenty of very happy people using those other things... as there are plenty of happy people like me with my Sonos stuff... and plenty of mostly
Apple people like me, happy with our Sonos stuff (used heavily with Apple stuff).