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steve09090

macrumors 68020
Aug 12, 2008
2,121
4,078
What else could it possibly be based on...? If you are willing to consider anything non-Apple it will be Android based.
If there is no W1 chip then what is the point for an AppLe user. May as well be a Sony or Bose. The experience is always the key feature and pairing between devices is very important. Apples sound and noise cancellation is equal to anything in the world. Great for someone who doesn’t have apple devices, sure
 
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okjedi

macrumors newbie
Jul 1, 2007
12
14
Ada, OK
I just wish they would make what they already have work. Sometimes when the stars are aligned perfectly I can get all my sonos speakers throughout the house and the iPhone app to all actually work properly... but it's so rare.
 
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Colpeas

macrumors 6502
Sep 30, 2011
497
162
Prague, Czech Rep.
Unfortunately for them, there is a big portion of customers who will buy Airpods over anything else simply because it’s an apple product. Hard to compete with that… at the end of the day, the consumers don’t really care if you have a better product or offer better value.
 

deebinem

Suspended
May 7, 2017
720
1,480
Looks like Sonos trying anything to not go bankrupt. Sell $100 headphones for $400 to boost the bottom line.
Their problem is their equipment lasts forever. I still use their 1st gen stuff (but not as much any longer as there are more convenient ways to stream) and surely sales are nothing like they used to be. Not to mention their equipment is pricey and there are cheaper ways to get there.
Cool...

So what alternatives would you suggest as cheaper alternatives?
 

deebinem

Suspended
May 7, 2017
720
1,480
I just wish they would make what they already have work. Sometimes when the stars are aligned perfectly I can get all my sonos speakers throughout the house and the iPhone app to all actually work properly... but it's so rare.
Doing what, exactly? I'd like to know what types of use cases you have issue with as I've yet to run into any issues with using my 3 Sonos speakers. We are using the soundbar with a direct HDMI from the TV and 2 separate first gen Play 1s to play music through Sonos' app (with an occasional sync with the TV).
 

mikeyteh

macrumors regular
Jun 24, 2013
101
385
At least they are trying to add some features to a set top box in this crowded market
 

Kardinal1911

macrumors regular
Jan 7, 2014
200
296
Houston
Personally when it comes to headphones I'll stick with my Airpods. they serve my Apple Ecosytem so well that I can't see a reason to move to something else. I also don't forsee a reason to move toward another set top box other than Apple TV... However I love my ARC and Beam and sub setups. It'll be interesting to see what they came up with. The STB is kinda unnecessary since most tv's come with the apps installed already
 
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iPop63

macrumors newbie
Nov 21, 2023
1
1
Agree with others when they say yes to headphones and no to set-top-box.

Sonos is very good at hardware, but not so great at software UIs. Exhibit one: the Sonos Controller apps on iOS, Windows and Macs are quite awkward to use and have barely received any UI improvements for many years.
 
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Abazigal

Contributor
Jul 18, 2011
19,564
22,023
Singapore
Anybody noticed there seem to be a lot of people wearing AirPod Maxes?

I am definitely seeing more people spend me wearing AirPods Max in public, which is an interesting observation for a 3-year old headphone.

Unfortunately for them, there is a big portion of customers who will buy Airpods over anything else simply because it’s an apple product. Hard to compete with that… at the end of the day, the consumers don’t really care if you have a better product or offer better value.

Or maybe people’s definition of “better” needs to expand beyond what can be quantified on a spec sheet.
 

ziriko

macrumors member
Jun 9, 2019
62
70
Shanghai, CN
It's so funny to me how when the AirPods max came out people were like oh, it's a prized, no one's gonna buy this, it's too heavy, and more things like that. And I'm not saying it's not too heavy, although that is subjective, and I personally don't think it is too heavy. But I see them often now, I see them multiple times a week on the subway living here in Shanghai, I see them all the time on YouTube shorts, Instagram, reels, and TikTok, especially people wearing them in the gym, which personally I think is crazy because they're too heavy to stay on my head when I'm laying down flat on a bench. And yeah, now have a well-known audio company, possibly coming out with an expensive competing headphones. This is great, and I hope that Apple updates the AirPods Max soon. I would love one chip for better, Find My, hopefully USB-C as well.
 

magicschoolbus

macrumors 68020
May 27, 2014
2,469
8,015
Sonos wants into the Set Top Box/OTT Environment due to the explosion in FAST feeds/content. If they can launch their own channels (will need to acquire content - $$) or get high quality content on a rev share with large content partners; Sonos will profit off of the ad revenue.

The STB/OTT won't fail due to its monetization. The true challenge will be getting it in the hands of users - it's why Roku sticks are so cheap - all the money is made on these after the device is sold.
 
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maxxodd

macrumors member
Nov 2, 2012
78
59
Ugh. I love my Sonos. I have about 30 Sonos devices (mostly Amps, Ports, Connect Amps, and Connects) and selfishly, I wish they'd just stay the same and not try to innovate. I don't need new features. I don't need things to change. I absolutely love that 99% of the time, they just work for streaming music from the various services that I subscribe to. I don't even play my own local music library much anymore. But I use Sonos every single day and I take for granted that it just works. I almost never have to tinker or restart a device or trouble shoot. I have a deep appreciation for the behind the scenes updates that they do to keep the various services running smooth. Aside from that, I can't think of anything that I need my Sonos to do that it doesn't already (maybe collaborate with the music services to have thumbs down for the various services and actually have it mean that it won't play that song anymore). A move like the one they are planning here makes me nervous that they will 1. spread their focus and diminish their core experience or new bugs will crop up 2. Fail and the company could languish or spiral financially.
 
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sw1tcher

macrumors 603
Jan 6, 2004
5,402
18,604
Sonos is developing an Android-based operating system for the set-top box, expected to be priced somewhere between $150 and $200.
At that price range, they're not looking to compete with Roku, Vizio, or Amazon. Roku alone commands over 60% of U.S. marketshare for streaming media devices (SMD). At this late in the game, it doesn't make sense to me why Sonos wants to enter this market.

RokuSMD.png



If you include smart TV's as well, it's dominated by Roku, Amazon, and Samsung.

SMD.jpg
 
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sw1tcher

macrumors 603
Jan 6, 2004
5,402
18,604
Looks like Sonos trying anything to not go bankrupt. Sell $100 headphones for $400 to boost the bottom line.
Their problem is their equipment lasts forever. I still use their 1st gen stuff (but not as much any longer as there are more convenient ways to stream) and surely sales are nothing like they used to be.
Sonos sales are doing just fine.

Sonos annual revenue:

Fiscal Year 2015: $844 million
Fiscal Year 2016: $901 million
Fiscal Year 2017: $993 million
Fiscal Year 2018: $1,137 million
Fiscal Year 2019: $1,261 million
Fiscal Year 2020: $1,326 million
Fiscal Year 2021: $1,717 million
Fiscal Year 2022: $1,752 million
Fiscal Year 2023: $1,655 million

Sales are still growing year over year though fiscal year 2023 revenue did decline 5.5% vs fiscal year 2022
 

DaneLA

macrumors member
Dec 17, 2020
33
129
“Sonos may even create its own video service.”

This sounds like an SNL parody pitch
 

G5isAlive

Contributor
Aug 28, 2003
2,598
4,487
Maybe in the niche (or not so depending on your lifestyle) case you want to be able to critically hear your mix over the loud party noise of people conversing/drinking/general grabassery? 🤷‍♂️

EDIT: so no, not common but not completely ridiculous either.

not completely ridiculous… but doesn’t sound like a large market, “anti-social people that throw parties so they can sit and critically listen to the same music they could without throwing a party.”

in other words, i think people are missing the obvious… Sonos doesn’t sell speakers they sell interconnectivity, and by definition headphones are solitary. Plenty of good headphones already on the market, if Sonos doesn’t bring something new to the table, and interconnectivity isn’t it, then I don’t see why people say this is a smart move.
 
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