Gizmodo is awesome, and the fact that they are the ones that did break the iphone story, shows that they have more journalistic guts and the will to chase/find stories than any of the rest copy-pasters.
Stop being fanboys and realize that if you pay something (ie, Apple), it ought to be your bitch, and to serve YOU and not the other way around.
Don't crap prototypes everywhere if you don't want them found, and don't design things wrong, if you don't want people to call them out as such. Simples.
Oh because you can definatly test to see if you product works as expected without bringing prototypes out into the open...oh...wait, you can't.
Also people really need to get it through their head companies are not there to please us, or serve us as you so bluntly put, but to make money off us. If what they offers makes us happy then great. I understand apple have came out with a pretty crap design this time round, which is there to look nice but isn't really user friendly, many of us aren't happy with it, but did apple still fulfill their primary objective of making money?