I don't even want to pay for à-la-carte channels. I want to pay only for the shows I want!
And some of us don't even watch TV at all, just YouTube (only specific episodes of specific shows), and prefer movies/films from time to time (though very little that was produced in the last ten years.)
I for one haven't watched broadcast TV regularly in years. I tuned into the regular TV feed maybe three times this year.
Then again, that group is probably in the minority anyway. The market is huge for shows like Mad Men, LOST, etc.