I like that.
And as Gruber said in his recent podcast... it's better for Apple to make that change themselves... rather than having governments forcing them to do it.
Hell... even Phil Schiller was questioning the 30% a decade ago. Basically he asked "Why are we still doing this?"
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It’s pretty ironic though.
Apple’s decision to lower the cut to 15% for smaller developers was met with much ridicule and skepticism last year - because it was widely seen as Apple doing damage control to avoid antitrust lawsuits. Not to mention it doesn’t seem to have helped any; none of the measures Apple is being forced to adopt, like allowing third party payment options, have anything to do with this.
Conversely, Apple does the bare minimal needed to close one of their numerous lawsuits (allow companies like netflix to link users to a single website), and tech blogs fall over themselves to praise Apple for this move.
We still don’t know how Apple will respond to this as well. There is nothing stopping Apple from requiring larger developers to sign revised contracts requiring them to pay 15-30% of their revenue generated from third party payment sources to Apple, effectively nullifying the outcome of this lawsuit.
Given that many of these lawsuits are being brought forward by companies like Epic and Spotify who want to tear down the existing App Store model, I don’t think there is anything Apple can do that would get them off its back.
Their best option is to probably just drag these lawsuits through the courts for as long as they can, and when required to make changes, do just the bare minimum necessary to meet the letter of the law. No point trying to pre-empt the courts in this regard.