Louisville is UPS logistics hub. Apparently Apple is not generating PFS and delivery estimates for you until your watch hits Louisville. This serves 2 purposes. It avoids disappointment and it obscures Apple's logistics from all our reverse engineering efforts which have been extensive. I mean have you seen those guys tracking individual UPS aircraft? Geez. In the past when I've ordered an iPhone, I get PFS while it's in Shenzen (sp?) and I can follow it through customs in Anchorage or Louisville or whatever all the way to my house. With my Apple Watch, I didn't get any tracking details until my watch was in Louisville.