I bought the $1,999 27" iMac last Friday night. I considered doing a BTO with all the bells and whistles- 4GB GPU, i7 CPU, 3TB Fusion Drive, etc... However, when it boiled right down to it- I realized that the only reason I was considering those options were to keep up with the fellas online, make sure I had the longest (or shortest) bar on the benchmark tests, and have the extra power just to have it. I started calling is 'Spec Envy,' it just consumes our minds when we purchase new devices. I'm here to implore those of you that will be using your iMacs for school work, basic web browsing and email, and maybe a game or two of StarCraft II every six months... do yourself a favor, get a base model that's available in the Apple Store. There's no reason to wait 5-7 days for it to ship to you. There's no reason to order an i7 CPU, and you don't need a 4GB GPU. The out-of-the-box iMac is a superb machine- I absolutely recommend it. Realistically, I probably could have even gotten the base 27" model. I am sure this isn't a popular stance- but I thought this would be a good discussion for folks that just need to be honest about what they're going to use their new iMac for. I had to level with myself- I really just didn't need the extra options. Do you?