OK, I understand what you're saying and you're analogy with Microsoft seems sound, I'm mostly in agreement with you. I can see how it's unreasonable to force Spotify to pay such large recurring charges when they have no real alternative but to sell in the App Store. I think the next question is would the 15%, second year, rate that's coming soon for subscriptions make enough of a difference. My guess is it wouldn't, as it a.) doesn't apply till the second year and b.) still seems mathematically too high for Spotify to be able to compete effectively given how thin the margins are in this business. Given that, what charges would be reasonable?