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Hate to admit it but Apple IOS, Apple Store, Apple Rules.

When people use words like "we just want to be fair …" sounds like soar losers.

The problem is there is a huge base of installed Apple devices, and the companies can't offer their apps in another way.

If you have most of the market and start acting like a monopoly, you're probably a monopoly. Apple either needs to reduce their take or open iOS to alternative app stores.
 
Correct. Spotify isn't a competitor, they're a customer. If your whole business model is contingent upon another company's model changing to suit you... then you don't have a sustainable product.
Actually, it has been unsustainable for years :D
 
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This right here is why I side with Spotify. I understand Apple enforcing the 30% rule because Apple provides billing management and other technical services for that 30%, but to not allow Spotify to let people know they can sign up elsewhere? That feels like a tight grip that has clear competitive implications.


That's not accurate. The only limitation is not using the iOS app to advertise and push people off the platform. Apple doesn't allow any developer to do so, and only an idiot company would allow that. Just like Amazon doesn't allow me to use my Amazon listing to advertise how to buy the product outside of Amazon's system. Spotify can, and does, advertise heavily that you can sign up elsewhere.
 
If all that is true, then Apple should be able to do it all over again with Apple Music without having to unfairly disadvantage their competitors in the app store.
Spotify has no unfair disadvantage over Apple Music unless Apple decides to lower their price to lower than $9.99. It's up to the customers to choose if they like Spotify or Apple Music or Tidal or Amazon Music and etc. there are so many choices. If Apple decides to stop offering Apple Music that doesn't change the fact that Spotify still have to pay 30% for using their platform. But I do agree that a service requires monthly subscription Apple with millions of users should have a discount like 20-25% but still that's Apple's decision.
 
I feel like Apple's hold is about to come crashing down. What worries me is the drop in services revenue this will produce. Why do I care about that? Because Apple will end up shifting more focus towards other services to make up for the shortfall, instead of building quality hardware and software like they used to.

This is what happens when you focus more on what Wall Street wants and not enough on what consumers want. This is why Steve Jobs didn't care as much about the Wall Street game. He knew profits would come if they were a good company that made good products that people wanted to buy. Steve's angle was "How can I change the world?" Tim's angle is "How can I keep my job?" It's the difference between a fearless man and a fearful man. Fear is what holds us back and stifles innovation and progress.
 
Didn't Beats by Dre have a streaming service when Apple acquired them. I thought that is where Jimmy Iovine came from.


Ah yes, thank you, that’s right! Can’t believe I forgot about that app, I think I even used it for a brief time lol.
 
Hate to admit it but Apple IOS, Apple Store, Apple Rules.

When people use words like "we just want to be fair …" sounds like soar losers.
We should always look at the "Magazine bought at a Walmart" analogue. If you buy a magazine for $5.00 at Walmart then Walmart takes a sizable cut. The magazines all have an adverts for subscriptions which you can buy through the web or via US mail. Walmart does not get a cut of that subscriptions which are paid through other means. However, if every month you buy a magazine from Walmart then they get a cut every month. Apps like Spotify, Netflix, Hulu, HBO etc. should be able to advertise discounted subscription pricing in their apps and direct these customers to a web site. Apple is being a butthead and should either voluntarily alter their pricing or should be forced by anti-trust action. I subscribe to HBO via the IOS app but would have no problem cancelling and resubscribing thru my browser for a slight discount. I understand why Apple has it's pricing scheme - Apple is a for profit company and can do it so it does. It shouldn't do it and needs to be forced not to do it.
 
It's about time someone stood up to Apple over their rules. I get having a mark-up, but IMO 30% is too high. And not allowing to even mention the word free in their marketing materials is absolutely absurd.
 
Many people in here are missing the point that Spotify CEO is trying to make. If your business is a potential competitor to Apple, you get hit with the 30% commission fee, if your not then it's free, hence why the CEO refers to Uber and Deliveroo, who do not get charged any Apple commission. It should be a fee for all or no fee for all.

It maybe Apples app store but they still have to treat everyone equally, and the EU have some pretty tough anti-competitive trust laws.
 
The solution is simple. Spotify should develop their own OS and ecosystem of products to support their music service.

SpotPod, iSpot, SpotPad, HomeSpot, Spiri

Then they can save on commission fees and charge competitors whatever they want! Wouldn't that be fair?

"Hey Spiri, play my faves on my SpotPod!"
 
I'm pretty appalled at how many people are blindly taking Apple's side on this issue.

I like Apple and their products overall, but feel that they've been irresponsible with the amount of control they hold over the platform. A 30% transaction fee to use what is basically a payment service is utterly insane to start with, and then on top of that placing restrictions on being able to even MENTION alternative payment methods? This is pretty scummy behavior.

Stop with the blind loyalty to Apple. They are a corporation; they can do plenty wrong. They're always skirting the line of barely acceptable behavior and don't need your cheerleading.
 
So apply it to Uber, Lyft, Amazon Shopping, Air BnB, and all other apps that run on iOS too. Spotify's issue is that Apple is selectively applying the Apple Tax only to those services that are consumed on the iPhone, in other words, apps where Apple either is, or could be, a direct competitor. Look at Amazon for the perfect example. I can purchase any item through the shopping app including physical books, CDs and DVDs; however, as soon as I try to get a Kindle book (that competes with iBooks) or purchase a digital song (that competes with iTunes) or purchase digital movie (that also competes with iTunes), Apple shuts things down.

It certainly looks like Apple is abusing its platform to put competitors at a disadvantage.
No they're and always have applied it to subscription services which normally is pushed onto the user who subscribes through the app store.
People are only outraged by what they can see publicly. Google pretty much own the digital ad world but I hear nothing about them.

Apple have 20% market share worldwide and maybe 50% is the USA for their iPhone product. Thats it.

These are not monopolistic situations because their are meaningful alternatives for everyone!
You can buy a non apple phone, laptop, tablet, speaker etc...
There is complete choice.

What the issue is here is that Apple have spent billions to acquire a lucrative minority of the market place and now others want access to that market without having paid the money to create it. Like really??

The MS monopoly situation was different because
a) MS were illegally threatening OEM's who wanted to sell other OS's etc.. further enhancing their monopoly illegally
b) MS had 95% of the market to desktop computing. There was no viable alternative. Even governments relied on the thing, what government relies on iOS for anything???

Finally, as Nokia and Blackberry will tell you, it's very easy to be no.1 and then nothing in this market. Digital is not oil, it's not gas, it has many players, and many opportunities to fail. MS's monopoly was actually an anomaly. And it was only kept its position illegally. Apple does nothing of the sort.

Spotify cannot create a business model that makes no money and then be upset that the lucrative customers they want come from someone elses platform that they didnt create and now the price to access that market is eating into profits they dont even make!
#Preach
 
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Lots of ignorance here. Look up "Monopoly".

We throw the phrase monopoly around far too easily these days. Apple grew their iOS installed base organically through great products and great marketing. To now expect the courts to penalise them for ultimately being succesful could set a very dangerous precedent.

That said, I think there is some strength in the arguments that question if the flat fee of 30% is still the right model. It would perhaps make more sense for Apple to charge 30% on inital app purchase costs, but a smaller fee, more inline with credit card handling charges for in-app subscriptions/purchases. So if an app costs $10 to buy, Apple gets $3. But if an app costs nothing to buy, but requires a $10 monthly subscription, Apple gets somethling like $0.50 a month.

On the flipside. You do have to ask Spotify what access to that target audience is worth. Like they said, Apple is essentially hand delivering them 1 billion potential customers. Not wanting to pay Apple 30% is a bit like employing the services of a marketing agency to create an ad campaign which ended up being very lucrative and then refusing to pay them.
 
What you say is true, however, if you wanted to SELL that thing you made back in the day, you’d probably have to sell it through some sort of retailer. Very few folks were able to sell things independently back then, If you DID sell it through a retailer, most of them would take 50%, and their reach would be far, far smaller than what developers enjoy on the App Store. Apple’s 30% is a sweet deal, IMHO.

You didn't have to sell it through a retailer, and you could wholesale a product to retailers for anything you wanted to, and then retailers set the price. But Electronics Boutique, EggHead, BestBuy, etc (remember EggHead?) could all then set the price wherever they wanted. These retailers also didn't sell their own software. This is where the difference comes in.
 
Pretty silly. Spotify wants to use Apple's platform and customer base, which they have worked hard to develop and cultivate for years, to make money. Yet, they don't want to pay Apple a cut for providing this platform and customer base? If you don't want to pay it, you don't have to, but don't expect to use their platform for free.

This is actually irrelevant. In reality how about the credit card processing fees, the bandwidth and servers for the millions of app downloads every month from new installs and updates, the management infrastructure to handle all of this.

A lot of developers like the complain about the 30% cut Apple gets but forget these little details that they don't have to worry about with the App Store vs. if they had to do this all on there own with the way it was before the App Store. The Spotify app on a iPhone XS Max is 90 MB so for just a million installs thats 90 TB of bandwidth someone has to pay for and have infrastructure to deal with. With install base Spotify has they are transferring petabytes a month in bandwidth that they are not paying for.

Does Spotify not think they should have to pay Apple something for this? Because the $99 developer membership did not cover this cost for sure.
 
If you owned the largest billboard company in the country, I doubt you would allow people to put their signs up for free.
If you did, you would not have the cash flow to maintain the largest billboard company in the country anymore.
 
Then you should understand that Apple can literally kill their competition if they want to. In America, when a company has this type of power, they get regulated. l

So when Apple decide to not allow porn apps in their store that is also an abuse of monopoly power that should be regulated?
Take your time with your answer....
 
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