Don't understand how they can't be making money with those kind of numbers. 70 million people x $10 a month = $700 million a month. Let's assume half those people are paying, that's still $350 million a month. The idea they aren't profitable seems silly to me. Someone must be doing that movie studio, "Hollywood Math."
Here's the sad truth about that:
If Spotify has $700 million coming
in... they probably have $800 million going
out.
Basically... they spend more than they make.
They spend most of their revenue (70% I think) on the music itself. Licensing fees.
Plus they have their
own costs and expenses on top of that. The result is a loss. Negative profit.
And the more customers they get... the
worse their losses are. It's a vicious circle.
Some people suggest that they get rid of the free tier... as the ads don't even come close to providing enough revenue for all those free listeners. In the end... the paying customers are essentially subsidizing the free listeners. And that could be the reason they lose so much money.
BUT... if someone is on the free tier... they're more likely to become a paying customer. So although they aren't paying anything now... they
might someday. You don't just want to push all those people away. It's a tricky situation.
I'm glad I don't have to make decisions for Spotify. It's obviously harder than we think. If there was an easy fix... they'd have done it already.