The other issue is that it's $10 a month only for the more developed countries. In other countries, it's often less.
https://www.musicbusinessworldwide....st-9-99-everywhere-and-thats-absolutely-fine/
What I am observing that in countries with decent iPhone market share, Apple Music is gaining reasonable market share.
So we are again seeing the same paradigm play out from the iOS vs android smartphone market, where the iPhone has monopolised the bulk of the profits in the market, leaving everyone else to fight for scraps. Because Apple has aggregated the best customers (you need to have a fair amount of disposable income to be willing to purchase an iPhone, after all) who tend to come from more wealthy, developed countries, it stands to reason that Apple is slowly but surely leveraging on its iOS user base to acquire Apple Music subscribers. These are your people who are both able and willing to pay the full $10/month for said service.
This leaves mostly developing countries for Spotify, which simply isn't earning them all that much money. They recently tried to pull a stunt by launching in India despite not having acquired all the streaming rights from Sony yet, and while I recall reading that they have managed to acquire more than 1 million new users, these are mostly on the free tier and add nothing to Spotify's bottom line for the moment at least.
This is the one thing that critics who like to flaunt the comparatively higher market share of companies such as Samsung or Spotify don't seem to grasp. It's not just the number of users you have, but also the quality. And I think that this reality is also starting to set in for Spotify.
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They are welcome to try. They will achieve nothing, except lose users like myself as a source of revenue, because I am most certainly not switching to Android just for them.