But thats your point of the coin. Apple is wrong by having high taxes for App transactions and giving some devs special treatment within the App Store. They are also wrong by using their iOS for marketing purposes in which is not allowed by their own rules.
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Spotify or any other App isn't allowed to send you a notification saying "Upgrade to premium for 0.99" or something similar. Yet Apple can, you'll now say that it's Apple's system they can do whatever they want. And I'll repeat again, that's exactly what makes it like a monopoly and unfair for other Apps, and that's where Apple is wrong.