Spotify and Apple Music are becoming increasingly bitter rivals, and according to new reports from
The New York Times and
Bloomberg, the feuding is now affecting artists. Spotify has been punishing artists who agree to Apple Music exclusives, displaying their content less prominently and offering fewer promotional opportunities.
Spotify has explicitly told artists who offer Apple Music exclusives that their music won't be included on featured playlists, and Spotify has also "buried" their songs in its search rankings. The music streaming service has reportedly been using these retaliatory tactics for about a year.
Spotify's tactics may not affect major artists in a significant way, but according to
Bloomberg, the service has also threatened smaller acts who introduce their music on Beats 1 Radio with Zane Lowe.
Since Apple Music launched last year, Apple has been
using exclusive content as a way to lure new subscribers to the service. Artists like
Drake,
Frank Ocean,
Dreezy,
Taylor Swift, and
Katy Perry have debuted content exclusively on Apple Music, something both Spotify and record labels have become increasingly uncomfortable with.
Earlier this week, Universal Music Group CEO Lucian Grange told employees that UMG is now
prohibiting its artists from offering music exclusives, meaning popular content from Taylor Swift, The Weeknd, Kendrick Lamar, and more, will no longer be eligible for debut solely on Apple Music. UMG's new policy has already affected Apple, preventing Apple Music from inking a deal with Lady Gaga.
At its one year anniversary in June, Apple Music boasted more than
15 million subscribers, and should it continue its rapid growth rate, the service could eventually eclipse Spotify as the most popular streaming service. Spotify continues to have approximately twice as many subscribers but the music service continues to struggle because it has yet to become profitable.
Article Link:
Spotify Punishing Artists Who Offer Apple Music Exclusives