After Apple announced a handful of
new changes heading to the App Store under Phil Schiller's reign -- including a new revenue split for subscriptions and ads in search results -- Spotify recently commented its opinion on the announcements. Speaking with
The Verge, Jonathan Prince, Spotify's head of corporate communications and global policy, said simply, "It's a nice gesture, but doesn't get to the core of the problem."
One of Spotify's major hangups centers around the fact that the new rules still prohibit apps from offering "special offers or discounts," because price flexibility is prohibited. The Cupertino company's policy makes sure that it's a constant presence between the customer and developer, "which means developers will continue to lack visibility into why customers churn."
Prince also said that the rules make it hard to even determine which customers could be considered as a long-term subscriber - an important factor to take into account now that Apple will take only a 15 percent cut if a user stays subscribed to a service for more than a year. Apple currently takes 30 percent of a subscription fee when users sign up to a service on the App Store.
Spotify's concerns follow an
uptick in subscriber activity in the year since Apple's rival subscription music service, Apple Music, launched to the public. While the latter platform is on track to gain
15 million subscribers for its one-year anniversary in late June, Spotify has grown from 20 million paid users last June, to 30 million in May of 2016. The company noted that since Apple Music launched it has "been growing quicker and adding more users than before."
Article Link:
Spotify Says App Store Changes Don't 'Get to the Core of the Problem'