Sprint just doubled AT&T's offer

B.A.T

macrumors 6502a
Original poster
Oct 16, 2009
670
414
Idaho
$130 will get you 60gbs of data. Too bad their coverage sucks here. Hopefully Verizon will jump into the fire soon.

Take that, AT&T.

Lynn La/CNET
Sprint on Wednesday said it would one-up AT&T's promotion, which doubled the amount of data on certain high-end family plans, by doubling the new amount for its own Family Share Pack plans. The promotion is available to new and existing customers who sign up by Oct. 31, which is the same day the AT&T offer ends.

The "double the data" pledge is just the latest step by Sprint, which has seen a jolt of energy under new CEO Marcelo Claure. Since taking over in August, the embattled wireless carrier has aggressively laid out a slate of new wireless plans and promotions, all in an effort to slow the erosion of its customer base. But the company faces a long road ahead as it works through its network upgrade issues and the perception that its service lags far behind its rivals.

As with other recent promotions, Sprint hasn't necessarily cut prices on its plans, instead offering more data. The carrier is able to do that because its newly built LTE network has enough capacity to handle its customer base, which is shrinking relative to the competition. In areas where Sprint has built out its network, the company is desperate to get consumers to give it another shot.

The carrier needs to get aggressive. In the last quarter, it posted a net loss of 220,000 subscribers, continuing a string of customer losses over the last year.

Sprint CEO will cut costs to bring back customers
Meet the man charged with kicking Sprint into overdrive
AT&T doubles data on high-end plans, starting at 15GB tier
AT&T unveiled its promotion on Saturday, offering 30 gigabytes of data for a month charge of $130 (customers would still have to pay for their device and a separate access fee that ranges between $15 and $40), compared to the previous offer of 15GB. The charge is $150 for 40GB and $225 for 60GB.

Under the new Sprint offer, the same $130 data charge gets 60GB, while $150 gets 80GB and $225 gets 120GB. Sprint is also waiving its monthly access charge through 2015.

New and existing customers have to go to a Sprint store, visit Sprint.com, or call Sprint directly for the promotion. The company said additional retail outlets will be able to offer the deal soon.

AT&T wasn't immediately available to comment on Sprint's promotion.

Sprint, meanwhile, also said it would double the data on its business plans starting Friday through Oct. 31. Under the business share plan, customers could get 80GB for $135, 120GB for $200, 160GB for $270, and 200GB for $330. As with the family plans, Sprint is waiving the access fees through 2015.
 

tgi

macrumors 65816
Aug 29, 2012
1,188
132
I'd rather use a rotary telephone than be a Sprint subscriber.
 

thefredelement

macrumors 65816
Apr 10, 2012
1,142
559
New York
Would you rather have 30GB of something or 60GB of nothing?

$130 will get you 60gbs of data. Too bad their coverage sucks here. Hopefully Verizon will jump into the fire soon.

Take that, AT&T.

Lynn La/CNET
Sprint on Wednesday said it would one-up AT&T's promotion, which doubled the amount of data on certain high-end family plans, by doubling the new amount for its own Family Share Pack plans. The promotion is available to new and existing customers who sign up by Oct. 31, which is the same day the AT&T offer ends.

The "double the data" pledge is just the latest step by Sprint, which has seen a jolt of energy under new CEO Marcelo Claure. Since taking over in August, the embattled wireless carrier has aggressively laid out a slate of new wireless plans and promotions, all in an effort to slow the erosion of its customer base. But the company faces a long road ahead as it works through its network upgrade issues and the perception that its service lags far behind its rivals.

As with other recent promotions, Sprint hasn't necessarily cut prices on its plans, instead offering more data. The carrier is able to do that because its newly built LTE network has enough capacity to handle its customer base, which is shrinking relative to the competition. In areas where Sprint has built out its network, the company is desperate to get consumers to give it another shot.

The carrier needs to get aggressive. In the last quarter, it posted a net loss of 220,000 subscribers, continuing a string of customer losses over the last year.

Sprint CEO will cut costs to bring back customers
Meet the man charged with kicking Sprint into overdrive
AT&T doubles data on high-end plans, starting at 15GB tier
AT&T unveiled its promotion on Saturday, offering 30 gigabytes of data for a month charge of $130 (customers would still have to pay for their device and a separate access fee that ranges between $15 and $40), compared to the previous offer of 15GB. The charge is $150 for 40GB and $225 for 60GB.

Under the new Sprint offer, the same $130 data charge gets 60GB, while $150 gets 80GB and $225 gets 120GB. Sprint is also waiving its monthly access charge through 2015.

New and existing customers have to go to a Sprint store, visit Sprint.com, or call Sprint directly for the promotion. The company said additional retail outlets will be able to offer the deal soon.

AT&T wasn't immediately available to comment on Sprint's promotion.

Sprint, meanwhile, also said it would double the data on its business plans starting Friday through Oct. 31. Under the business share plan, customers could get 80GB for $135, 120GB for $200, 160GB for $270, and 200GB for $330. As with the family plans, Sprint is waiving the access fees through 2015.
 

maflynn

Moderator
Staff member
May 3, 2009
66,665
33,525
Boston
Is the offer good for the entire contract? Sprints prior promotion (ongoing?) was only good for the first year and the second year the prices went up.

Sprint's network and customer service still suck though. I don't care what they charge, it isn't worth it.
 

ROLLTIDE1

macrumors 68000
Sep 12, 2012
1,789
546
I'd rather use a rotary telephone than be a Sprint subscriber.
sprint must have upgraded the network if they are using rotary dial phones . I thought they were still using tin cans and string for all calls:D
 

GoCubsGo

macrumors Nehalem
Feb 19, 2005
35,741
146
I don't think you can say "take that AT&T" when you're talking about Sprint. Price is nice but it is still Sprint.
 

maflynn

Moderator
Staff member
May 3, 2009
66,665
33,525
Boston
I don't think you can say "take that AT&T" when you're talking about Sprint. Price is nice but it is still Sprint.
Agreed, right now Sprint is trying to fend off T-Mo from over taking them, which I read they will this year if the trends continue
 

Calismic

macrumors member
Sep 20, 2014
55
1
Pittsburgh, PA
My SIL has Sprint and honestly my internet circa 99' had a better connection. I don't believe its possible to even get 60GB of data to transfer over a Sprint network in a months time!
 

andyx3x

macrumors 65816
Mar 1, 2011
1,231
42
I'd rather pleasure myself with a cheese grater then ever go back to Sprint. I'd even pass on $20 a month with unlimited talk, text and data.
 

jlake02

macrumors 68020
Nov 2, 2008
2,259
1
L.A.
$130 will get you 60gbs of data. Too bad their coverage sucks here. Hopefully Verizon will jump into the fire soon.

Take that, AT&T.

The amount of data is completely pointless if the network can't deliver it. Sprint is worthless.



:apple:
 

vzwkrystal

macrumors newbie
Sep 30, 2014
14
0
Is there somewhere we can write in to Verizon to inquire about this/if they are planning to offer something similar? Surely if subscribers bring this to their attention (not like they don't already know) they would try to offer something comparable?
 

AutoUnion39

macrumors 601
Jun 21, 2010
4,890
941
comments in this thread are on par with what I would have said.

60gb of dial-up? How's that possible?
 

mtneer

macrumors 68030
Sep 15, 2012
2,886
2,051
Is there somewhere we can write in to Verizon to inquire about this/if they are planning to offer something similar? Surely if subscribers bring this to their attention (not like they don't already know) they would try to offer something comparable?
Why would Verizon respond to this? As others have said, making big promises which cannot be held up on Sprint's non existent network cannot keep customers. Verizon, OTOH, has a perceived lead in its network coverage. Ideally they can charge a slight premium over the others for access to that network.
 

vzwkrystal

macrumors newbie
Sep 30, 2014
14
0
Why would Verizon respond to this? As others have said, making big promises which cannot be held up on Sprint's non existent network cannot keep customers. Verizon, OTOH, has a perceived lead in its network coverage. Ideally they can charge a slight premium over the others for access to that network.
A slight premium? We pay an EXTRAVAGANT amount for 14gb of data per month. Surely the fact that multiple other carriers are doubling that amount for the same price will resonate with them, at least if they want to keep subscribers happy. AT&T isn't horrible in my neck of the woods and a deal like that can be make or break for us, I know I'm not the only one in that boat.

----------

I just crapped my pants.
 

mtneer

macrumors 68030
Sep 15, 2012
2,886
2,051
A slight premium? We pay an EXTRAVAGANT amount for 14gb of data per month. Surely the fact that multiple other carriers are doubling that amount for the same price will resonate with them, at least if they want to keep subscribers happy. AT&T isn't horrible in my neck of the woods and a deal like that can be make or break for us, I know I'm not the only one in that boat.
I agree they are not completely out of AT&T's league as much as Sprint. But even there they can afford to offer slightly less due to their network strength. Something like 25GB for $130, instead of matching AT&T's 30GB.
 

yanki01

macrumors 68040
Feb 28, 2009
3,507
1,619
Texas
a co-worker who has sprint jumped on this yesterday when she got her iPhone 6 (coming from a 4s). they literally gave her everything free. She got $200 credit for trading in her 4s which was beat to death so a free iPhone 6 (16GB model). she got $100 in free accessories in the store. she got 2 cases, a pack of screen protectors and another lighting to usb cable. She also got a 50% off discount on any Bluetooth speaker. She didn't know the brand but the one she picked was normally $200 and she got it for $100.

After all of that, I still wouldn't go back to them. I left them to go to att (cingular at the time) for the original iPhone and haven't looked back. their service sucks, their customer service sucks and it's not getting better.
 

vzwkrystal

macrumors newbie
Sep 30, 2014
14
0
I agree they are not completely out of AT&T's league as much as Sprint. But even there they can afford to offer slightly less due to their network strength. Something like 25GB for $130, instead of matching AT&T's 30GB.
I'm not really talking about the price, I'm talking about the promotion. AT&T set it off with Sprint following suit. Can you imagine how many pissed subscribers Verizon would have if they didn't do something along the same lines of doubling data for the same price?
 

mtneer

macrumors 68030
Sep 15, 2012
2,886
2,051
I'm not really talking about the price, I'm talking about the promotion. AT&T set it off with Sprint following suit. Can you imagine how many pissed subscribers Verizon would have if they didn't do something along the same lines of doubling data for the same price?
When your customers can't leave, pissing them off has no consequences. I won't be surprised if the entire customer base of our cable companies are pissed off, there are negative news every week on average - yet, they couldn't care less. If Verizon is reasonably sure that it's customers won't leave for Sprint, they can ignore whatever Sprint does. They may feel more heat from AT&T, yet they can get away by offering just enough for people not to leave. Think about it, T-Mobile (and Sprint) have had cheaper unlimited plans, yet many people go through hoops, opening and paying for dummy accounts etc. to hold on to Verizon.
 
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