When your customers can't leave, pissing them off has no consequences. I won't be surprised if the entire customer base of our cable companies are pissed off, there are negative news every week on average - yet, they couldn't care less. If Verizon is reasonably sure that it's customers won't leave for Sprint, they can ignore whatever Sprint does. They may feel more heat from AT&T, yet they can get away by offering just enough for people not to leave. Think about it, T-Mobile (and Sprint) have had cheaper unlimited plans, yet many people go through hoops, opening and paying for dummy accounts etc. to hold on to Verizon.