I know many here are keen on saying again and again how round is no good for text, and text gets cut off. However, upon some quick photoshopping on my part the watch as it is now, you may be surprised. If say the Apple watch had minimal bezel around the screen. Let's say like a Moto360, and still kept the exact same sized text and graphics is does now. You may be shocked to see how little physical size difference there would be, to keep all on screen text exactly the same, and when round it actually offers MORE screen real estate to display more text/graphics in, for a watch that is not really any larger at all. And, if I am brutally honest, I would prefer, myself, the version on the right. They are both to same scale, no cheating, just changing the screen shape and bezel size.