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Starbucks iPhone Ordering Concept Design

riverfreak said:
You live in NYC near a Starbucks that hardly has anyone in it? Now THAT is a firs! The line for the bathroom alone is usually out the door.
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nah depends on where you are. On the upper west side there are quite a few starbucks that arent too busy
 
I think it would be great to be able to place an order, and by the time you get out of your car and to the store, the drink would be ready. But with this system, i would imagine that stores would get a lot of fake orders, and they would have drinks that no one has paid for or claimed.
 
Drumjim85 said:
I'm sure getting an electronic print out of whats ordered is easier than scribble on a cup...
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And probably easier to deal with than someone that doesn't know what they want, what to order, or how to order it...

I don't think the billing should go through itunes though - you should either have a CC on file for charges, or some sort of credit on the phone that automatically gets debited when orders are sent. Apple needs to know what I ordered as much as the guy in line next to me.

This is a cool idea, but I wonder how many other restaurants/bars would be able to do this so that it would be cost effective for them?
 
Not happening....

I live in Seattle and have a number of friends working at Starbucks. All say that while this was in development, that it isn't going to actually happen. We'll see on the 14th, but I'd guess this was an idea which didn't amount to much more than some scripting and graphics...
 
Nice design, but...

It won't work. Scanners won't read barcodes or semacodes off the iPhone screen. I tried it with a receipt sent to me by the Apple Store. The Apple Store scanners can't scan receipts off the screen. My guess is this is a universal problem.
 
It could like, charge your iTunes account. Wouldnt that be great...

Juno Soundtrack
Modest Mouse
Grande Mocha Latté...
 
bretm said:
They need to get rid of charging for the internet in their stores. It's extremely lame and very last century kind of idea. If you want me to sit all day and drink extremely profitable coffee, you should for out the $75 a month for internet access. There's hardly anything cheaper a business can do than add wireless internet. Most likely they already have internet, so it's really just a one time cost of a $100 transmitter. But no, they've got all this T-Mobile crap. Nearly every restaurant I go to has free internet. No passwords, no codes. Just internet. Trying to charge me for it just pisses me off.
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I was surprised to find that out (not a Starbucks customer). My only thinking is that TMobile pays them to be the "official WiFi provider" at their stores. TMo sells unlimited access to their hotspots for a monthly fee, so they need to have alot of them all over the place in order to entire people to use it. My guess is they share some of that revenue with Starbucks... otherwise they would surely give away like all of their competitors.

Back to the original topic, it's a neat idea, but it needs to be merged with your iTMS account so your name and CC are attached to the "order". It also needs to be an open framework so that all kinds of places could implement it. You set up a WiFi AP and install the software, in which you enter in the items and prices for all the things you want to sell through this gateway.

The application broadcasts a signal that iPod touches/iPhones pick up and automatically add an icon to your Springboard that lets you place the order. Once you submit it, you're charged, and only then does it get sent to the store employees.

So, as an example, McDonald's could put all their combos on it, you pick the one(s) you want, submit/pay, they make your food and when it's ready just call out your name, what you ordered, an order number (that's displayed to you as a confirmation number), whatever.

Any store that has a sales counter could use this. Fast food restaurants, coffee shops, maybe movie theaters/concession stands, I'm sure there's more.
 
you wouldnt catch me dead at starbucks, but this is a good example as to how much potential that the iphone can have for the future
 
As a barista, I don't see this as more than a novelty. People will still order their beverage the same way and the iPhone users will only do it to look/be cool. Sure, it'll help us out, but I have no problem marking cups.


Now for the "as an iPhone user."

As an iPhone user, I see myself using this App 50 million times a day even when I'm not thirsty. I just wonder how we could get our partner discount through it.

Oh yea, and would there be a pastry option that will update with the store's current stock.

Edit: There is no Breve on the menu under milk options.
 
Great Potential

Here is my theory on how it could work efficiently. Just like iTunes wifi, a Starbucks icon (or an icon of ANY participating retailer) shows up on your iphone/ipod touch once you actually are in the store. You place your order through the program as described above, and its paid for via iTunes. No need to stand in line...just wait for your name to be called. I know I would be buying a lot more vanilla latte's just for the cool factor.
 
This seems like a great idea, but it seems to clash with the normal starbucks "experience". Starbucks is a very social place. This seems like a rather antisocial solution. However, being able to pay through your iPhone/iPod Touch and be billed through iTunes or some other service would be a brilliant idea that would surely save time.
 
muffins and other snacks

if they really wanted to im sure they can get some kind of system that can count or see how many muffins and snacks are left. for example if there is three muffins left on the muffin section of your iphone could say three or just say they are available. there are many possibilities if you just think about them.
 
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