I didn't know that. Though I suspect that Apple has quite a big say when it comes to what prices to charge.
Apple have no influence on pricing at all.
For the game developers it is great that there are other platforms such as Valve, to choose from.
In terms of how pricing works the only difference is Apple base the prices using international exchange rate. Steam allows for manual pricing in different places.
Apple believe using the direct exchange rate figures from US $ means everyone get the same price (so Europeans don't get charged more than the US for example). Once you set the US price the rest of the world automatically gets placed in a pricing band.
Valve believe that you can set it all yourself so you can do things like make games in Russia cost less than in Europe because the economy in Russia means people won't want to pay as much for games, this allows you to charge what the nations economy will stand.
Both ways have their advantages and disadvantages.
Sure Apple is a premium product and offers a trustworthy service. But as prices rise people will look for alternatives, such as Steam. And if it is legally cheaper to buy the same product then why not?
Based on Steam & MAS I know sometimes games are cheaper on one service or the other. It's harder to perhaps notice flash sales on the MAS than Steam but they happen very frequently if you keep a look out.
Apple should really follow Steam on the pricing part. Meaning that they should implement a "limited-time-offer" feature in their app-store, offering some apps in reduced prices. Otherwise, they are indeed fall back in comparison.
They have always had this since the beginning of the store. I know at any time there is at least one Feral or Asypr etc game on deal often more. There was even an All Feral games discount week last year where the AppStore had a banner in the gaming area and all Feral games sold had some kind of discount!
That's a very spot-on question. I believe they do make less money, but in a positive way.
I can't see how you could get anyone to say making less money was a positive
What I mean is, if many people get into that trend (or, if the majority of people do that) this will push companies to sell lower. I'd also bet that this will affect more the top-priced games, that they really cost too much anyway.
Some games might have a higher price (usually on the latest consoles) however they cost more and more to make due to the complex technology and vast budgets needed. When I started on Mac games just over a decade ago my first game was less than 100MB installed and the source code and assets were perhaps 300MB in total.
The game we have in development right now is over *50GB* installed and the source and unpacked data game on a multiple TB drive! Now numbers don't mean much but it's a simple way of saying it costs a hell of a lot of time and technology to get games working compared to a decade ago.
Anyway the prices of games has dropped it's an inconvenient truth but it's true!
http://arstechnica.com/gaming/2010/10/an-inconvenient-truth-game-prices-have-come-down-with-time/