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Wow. Is this guy being interviewed or interrogated ?

It is the idea of the show. It's called "Roda Viva" and this is an expression in Portuguese that means a person is "surrounded, with no way out" or something like this. It is to play with the idea that the guy being interviewed will not be able to hide anything. But of course it's not serious… ;)
 
I really wonder why Steve Jobs, a person so obsessed with success and secrecy, would tell something about the future to this guy. I just don't buy it.

Depends. Maybe SJ wanted to get 'on record' what his vision was so when the product eventually came out, we would be able to read his words that he knew he wouldn't be able to bring us in person. And maybe he signed an NDA too.
 
Well, bearing in mind Apple haven't even confirmed the existence of an "Apple Television", it seems a little dopey for him to keep quiet all of this time and then confirm it's existence now, before they've even announced it themselves! Hasn't he just done what he said he didn't want to do? Unless of course he's talking about the ATV...
 
How revolutionary can a TV set be? It shows TV programs with synchronized sound, and lets you change channels?
 
You know what would be awesome? If Steve recorded a special message for the opening of this iPad3-HD/Apple TV unveiling. :):apple:
 
Talk to TV?

…am I the only one who hates talking to Siri? In public, it's more common than not that I am in public when I'm on my phone, and talking to it feels weird and inefficient.

So, would I want to "talk" to my tv?

"Go to Channel 105?" "Turn up the volume?" "Record this show?"

I like the buttons on my remote just fine. They work quickly and efficiently. There's no miscommunication.

So, this vision for an Apple TV better be more impressive than simply using Siri as a remote control.
 
If i were him, i would lock that information far, far away. Industry espionage could visit him someday. Even if he knows even the slightest bit - it's a billion dollar market.
 
isn't the Biographer going to release an "extended version" sometime this year?

not saying it is, but could be a way to say "I have more info about the new device should Apple release it, so buy the next edition of the book."


and I could see SJ talking about how he'd want to update the TV and talk about ways to update it but perhaps not say line-by-line what it is.
 
So, Steve Jobs "cracked" it and the "crack was Siri even though at the moment of the interview Siri was some other company's product. Interesting spin.
 
I really wonder why Steve Jobs, a person so obsessed with success and secrecy, would tell something about the future to this guy. I just don't buy it.

Steve Jobs on so many occasions has tried so hard to keep things away from the media. Something so big, something so critical cannot be discussed to an untrustworthy biographer. I don't buy it. Sorry.

hummm this seems a lot of BS.
Steve was very protective of his secrets and I doubt he would spill the beans like that to Isaacson.
For me Steve was just playing with his words because he knew the stir would cause once his book was out.
Steve was a master manipulator until the end.

Would Steve have gone into so much detail during the interviews if he did not want them to be published in the book and thought it gave the competition an advantage?

As he always stated: "Isn't it funny a ship that leaks from the top?" :)

Things change a bit if you knew you were dying. If you read the book, you'd know anything he told Issacson was fair game, but at least Issacson didn't reveal too much out of respect for him and Apple.
 
So the Isaacson is quoted as saying

"what [Steve Jobs] thought the next Apple TV should be."

I wonder if that means the next Apple TV isn't what Jobs wanted?
 
Traditional TV is on its way out. Streaming/Apps is the future.

Wait. Let me be sure that I understand.

Are you suggesting that everybody who has a TV, as in almost everyone on the planet, is going to go out and buy the necessary equipment to make their (mostly) dumb TV's capable of "Streaming/Apps".:confused:

What is your time frame for this astonishing prediction.

If you're suggesting that a very few (in global terms) users will move in that direction, I can buy that. But your statement seems to imply a more comprehensive change.
 
I saw Isaacson speak at the Free Library of Philadelphia a few months ago... he specifically told us this.

He said that he had decided not to talk about specifics of the Apple TV, even though Jobs had described the details to him in length.
 
Based on the content of the book, I wouldn't trust Isaacson to fully understand the details of what Steve told him about the TV anyway. ("Apple released iPhoto as a competitor to Photoshop", anyone?)
 
How revolutionary can a TV set be? It shows TV programs with synchronized sound, and lets you change channels?

I guarantee that Apple has more imagination than you do, so I'm sure they've figured it out. Everything seems 'good enough' until you see something drastically better. Most people don't have that kind of foresight and imagination.
 
Kudos to Walter Isaacson for not publishing it b/c he thought that it wasn't fair to Apple (and to Jobs). He knows how big of selling point discussing a pre-release product would be to the book yet he respected the secrecy of Apples development chain.

I'm sure a lot of authors wouldn't have been so honorable.

--Edit--
Yes, there probably was some form of NDA but I'm guessing he could have found some loopholes to get the details into the book in some form or another.

Well, once the product is out and the NDA obsolete, he can just edit the eBook so we can get the 'missing story'.
 
He trusted Isaacson though. Plus, he was dying and he knew it.

I wonder if there was an agreement that the book would not be published until his death, or if Steve had beat cancer until his approval. With that understanding maybe Steve thought he had more time and the TV project would have shipped prior to his demise. I recall reading that Steve felt even a few months before things went awry that there was some hope of his health improving due to treatment he was receiving.
 
i don't see how SJ would tell his secrets to this guy


it's pretty easy for him now to brag about so-called secrets now that steve no more here


seems like he transformed some info about the apple TV into real rumors about a TV
 
"I thought that, maybe, that was unfair to Apple before they produce the TV…reporting what Steve thought it should be."

That sounds a lot like a confirmation that Apple is producing a TV.
 
Based on the content of the book, I wouldn't trust Isaacson to fully understand the details of what Steve told him about the TV anyway. ("Apple released iPhoto as a competitor to Photoshop", anyone?)

Yeah I remember doing a reread on tha tsentence in the book. Though I suppose iPhoto was meant to be the "everyman's" Photoshop.
 
It is the idea of the show. It's called "Roda Viva" and this is an expression in Portuguese that means a person is "surrounded, with no way out" or something like this. It is to play with the idea that the guy being interviewed will not be able to hide anything. But of course it's not serious… ;)

Also, the show is produced by TV Cultura, a public channel so they don't have too much concern about looking good that private channels have with their studios...
 
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