Looks like a Portuguese or Brazilian studio...
It's Brazilian as the article mentions. But the studio is horrible looking and just weird.
Looks like a Portuguese or Brazilian studio...
Who else is more excited about Apple's new TV endeavor than the iPad 3?
Wow. Is this guy being interviewed or interrogated ?
That's how I interpreted it.Isaacson specifically said "before they product the TV..."
So didn't he basically just confirm that Apple is in fact planning to make an actual television?
I really wonder why Steve Jobs, a person so obsessed with success and secrecy, would tell something about the future to this guy. I just don't buy it.
I really wonder why Steve Jobs, a person so obsessed with success and secrecy, would tell something about the future to this guy. I just don't buy it.
Steve Jobs on so many occasions has tried so hard to keep things away from the media. Something so big, something so critical cannot be discussed to an untrustworthy biographer. I don't buy it. Sorry.
hummm this seems a lot of BS.
Steve was very protective of his secrets and I doubt he would spill the beans like that to Isaacson.
For me Steve was just playing with his words because he knew the stir would cause once his book was out.
Steve was a master manipulator until the end.
Would Steve have gone into so much detail during the interviews if he did not want them to be published in the book and thought it gave the competition an advantage?
As he always stated: "Isn't it funny a ship that leaks from the top?"![]()
Wonder what else was left out.
Traditional TV is on its way out. Streaming/Apps is the future.
How revolutionary can a TV set be? It shows TV programs with synchronized sound, and lets you change channels?
Kudos to Walter Isaacson for not publishing it b/c he thought that it wasn't fair to Apple (and to Jobs). He knows how big of selling point discussing a pre-release product would be to the book yet he respected the secrecy of Apples development chain.
I'm sure a lot of authors wouldn't have been so honorable.
--Edit--
Yes, there probably was some form of NDA but I'm guessing he could have found some loopholes to get the details into the book in some form or another.
He trusted Isaacson though. Plus, he was dying and he knew it.
Based on the content of the book, I wouldn't trust Isaacson to fully understand the details of what Steve told him about the TV anyway. ("Apple released iPhoto as a competitor to Photoshop", anyone?)
It is the idea of the show. It's called "Roda Viva" and this is an expression in Portuguese that means a person is "surrounded, with no way out" or something like this. It is to play with the idea that the guy being interviewed will not be able to hide anything. But of course it's not serious![]()