Great post. Just one thing (or maybe 2?)
I never said I didn't like what Apple has done or that the technology isn't great.
What I was stating is that Apple, along with other companies contribute to the dumbing down of society. And then put themselves in a position to speak down to you (ie today's quote by Steve Jobs) about educating the customer.
I don't pretend to have all the answers. One of my majors was in Speech Communications. There's a lot of validity to professionals using language to subjugate and/or exclude other members of society in conversation. The language doctors, lawyers, auto mechanics, you name it all have their own vocabulary which excludes the average person. This also adds "mystique" and credence to the information they state.
So when I say that Apple and other companies are contributing to the dumbing down of society - I say that without prejudice or judgment - but merely a statement of fact. And pretty incontrovertible at that.
Okay, so how would you tell the average person to check their carburetor without "excluding the average person?"
Yes, there's plenty of examples of language usage designed to add mystique. Heck, one popularly misunderstood one in tech circles is the word "free" since "free" to the average person is different than "free" to the FSF/GNU crowd.
Heck, your opinion that Apple "contributes to the dumbing down of society" is an example of talking down against what people do. I personally don't see them as "dumbing down society", since I see that society was dumb to begin with. Apple doesn't make us any dumber, because if Apple didn't make the devices easy to use, people probably wouldn't use the devices anyways. They wern't going to be "smarter" without it.
Likewise, all are welcome to see both our wordings as language manipulation.
Sometimes the language gap is unavoidable because for some given unique thing, there's just no reasonable alternative. The average person simply does not need to know what a carburetor is, does not want to know what a carburetor is, nor would even care to remember what a carburetor is if you took the time to explain it to them in clear words.
Likewise, I'm fairly sure many of you here would care all that much if I or somebody else busted out a lecture on the Tomasulo algorithm despite all of us using it every day.
I'm all for education, but I understand that sometimes people just want to use the device, not know about how it works. Giving people the tools to do what they want lets them choose what they do next, hopefully that is to learn about something they do actually care about.