a la carte will never happen. The television and movie industry will not fall for that like the music industry did by giving so much control to Apple. Apple redefined how music was purchased, and was basically able to dictate to the industry since they had the lion's share of the market. The video industry wants to control it's content and pricing. Allowing Apple to become the main provider would upset the balance of control. That is why they make separate contracts with Amazon, Apple, Netflix and so on. No one company will get the whole pie, just parts of it. Thus in order to get all of it, the consumer would end up paying more. And that is exactly what the industry wants. So yes, cable tv may slowly fade away, but in the end, streaming will be even more expensive when that does happen. Don't wish for the demise of cable. It will cost you.