Steve Jobs Once Considered Killing Apple's Pro Products

Discussion in ' News Discussion' started by MacRumors, Aug 9, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Ken Segall, the creative director behind the Think Different campaign and author of Insanely Simple, a book about his experiences creating advertising for Apple, writes in a blog post about Apple's "evolving view of 'Pro'" that Steve Jobs once considered killing Apple's entire line of Pro products.
    Jobs eventually decided to keep the pro products around, but in recent years Apple has been shifting its pro products. For example, the company completely revamped its Final Cut video editing suite, slashing the price and making it significantly simpler to use pro features -- though a vocal group of Final Cut Pro users were unhappy with the changes.

    The Mac Pro has gone three years without a significant update, though Apple will, as promised, release a completely redesigned Mac Pro later this year that is unlike any professional machine Apple has made before.

    Segall goes on to argue that Apple is pushing 'pros' in a new direction, saying that making software powerful and easy-to-use for more customers is more important than making software that is simply powerful. He says that "Apple is walking to a place that's entirely new" with its new products, while "asking the pros to walk with them."

    Article Link: Steve Jobs Once Considered Killing Apple's Pro Products
  2. blacktape242 macrumors 65816


    Dec 17, 2010
    Sacramento, CA
    SO happy that didnt happen!

    APPLE NEEDS PRO products!!!!!!!
  3. Some guy macrumors member

    Apr 12, 2013
  4. kbt1020 macrumors regular

    Feb 15, 2010
  5. rjohnstone macrumors 68040


    Dec 28, 2007
    PHX, AZ.
    It still looks like a trash can or an air purifier.
  6. emaja macrumors 68000

    May 3, 2005
    Chicago, IL
    Isn't a good CEO supposed to consider just about any option?
  7. AngerDanger macrumors 68030


    Dec 9, 2008
    We're fine with the walk; it's the fact that we're blindfolded and stepping on rakes that gets to us.
  8. flat five macrumors 603

    flat five

    Feb 6, 2007
    i thought they already got rid of all their pro products?
    or maybe i've just been reading the mac pro forum too much
  9. Four oF NINE macrumors 68000

    Four oF NINE

    Sep 28, 2011
    Hell's Kitchen
    The important news here is that Steve Jobs decided against doing that.
  10. jyen macrumors regular

    Oct 29, 2012
    Yes, sometimes the option is to kill off a product segment. Apple's done that many times--it's what the analysts refer to as cannibalization.
  11. Dulcimer macrumors 6502a


    Nov 20, 2012
    And this matters because…?
  12. yadmonkey macrumors 65816


    Aug 13, 2002
    Western Spiral
    I'm very glad it didn't happen and think it would have been a bad move on Apple's part. I believe Apple's pro products have more value to Apple than their immediate ROI and Steve might have lost sight of this.

    On other news, can't wait for my new Mac Pro!
  13. Moonjumper macrumors 68000

    Jun 20, 2009
    Lincoln, UK
    A price slash for the Mac Pro would be very nice. A smaller device cannot be the only "shifting" going on.
  14. needfx macrumors 68040


    Aug 10, 2010
    macrumors apparently
    pro means making a living off an art/skill

    most of us are hobbyists anyway
  15. PrimeMatrix macrumors regular


    Jul 18, 2013
    I was about to buy a Mac mini for a home server for graduation, but when I saw the pro at WWDC; I'm glad that I waited. This Pro seems to be exactly what I want and I didn't even think it was possible. I didn't even know how much I wanted something like this.
  16. afin macrumors member


    Feb 17, 2012
    I mean, I would think less of him if he hadn't at least considered the "easy" money move.
  17. flat five macrumors 603

    flat five

    Feb 6, 2007
    because it was better when it looked like an air conditioner or a cheese grater or, well, all sorts of different boxes?

    i don't really know.
  18. d0mth0ma5 macrumors member

    Jul 26, 2008
    Pro is needed for the R&D that trickles down to the consumer products later. Need both to drive each other.
  19. PrimeMatrix macrumors regular


    Jul 18, 2013
    This is exactly what I would foresee happening too.
  20. macs4nw macrumors 601


    Stating the obvious here, but that explains the X-serve's demise in early 2011, and also could have been the reason for the long delay of the new MacPro. :( :apple:
  21. ChrisA macrumors G4

    Jan 5, 2006
    Redondo Beach, California
    I'd say the ONLY reason to buy a Mac at all is because there is soe software that only runs on Macs, like Logic, Final Cut and so on. If they kill of that what is the point of a Mac. Just and expensive way to run a web browser. I'd buy a Google Chrome book.
  22. anthony11 macrumors 6502

    May 18, 2007
    Seattle, WA
    I assert that it did.
  23. macchiato2009 macrumors 65816

    Aug 14, 2009
    every 6 months, there is always a damn idiot to release a so-called secret about what Jobs could have done just to get some news about him in the media :rolleyes:

    this time Ken Segall, next time another guy who knew a small detail about Jobs :rolleyes:
  24. xlii macrumors 68000


    Sep 19, 2006
    Millis, Massachusetts
    So glad Apple didn't cancel the 17" MBP. I guess he forgot to mention that one.
  25. jayducharme macrumors 68040


    Jun 22, 2006
    The thick of it
    What seems to be happening is that though their hardware can still claim to be "pro," the software is now "prosumer." I like the new Logic a lot -- but I don't work in a NY studio. I like the new Final Cut better than the older versions -- but I don't make Hollywood movies. It's what the pros think that matters if you're making pro apps.

    It's one thing for Apple to "ask the pros to walk with them." But if the pros start walking elsewhere (which many seem to be doing), how much longer will Apple keep their pro line on life support? Canceling it completely could have a ripple effect. I teach multimedia production, and if pros no longer use Apple products then I'll have little reason to teach using them. Then Apple's educational market would begin to dissolve as well. It's a slippery slope they're on.

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