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Yes, sometimes the option is to kill off a product segment. Apple's done that many times--it's what the analysts refer to as cannibalization.

In a market sense, cannibalization doesn't refer to the act of killing off the product segment. It refers to when a new product eats into your own products rather than those of the competition. An example is what we saw with the iPhone. While it created a new market, the fact that it could do what just about any iPod could do (except for storing as many songs in earlier models) lead consumers to buy it instead of having both a phone and an iPod. So, while Apple entered the phone market, they did so at the expense of iPod sales. Sure, there is still a market for iPods, but many who were in that market are not anymore.

So, in a sense you could say that the higher quality of the consumer machines has cannibalized some of the Pro market, but the decision to kill off the Pro segment would not have been cannibalization.
 
So what ...

Why is this interesting at all ... company executives are always looking at product lines, questioning things, and making decisions.
 
Segall goes on to argue that Apple is pushing 'pros' in a new direction, saying that making software powerful and easy-to-use for more customers is more important than making software that is simply powerful.

Such a shame. He has it wrong. All software has a learning curve. Making it easy gets you to the point of competence more quickly. But once you're there, you don't need 'easy' anymore. You need 'optimal.' The problem is that with FCPX et al, optimal is sacrificed at the altar of easy. So whereas in FCP7 - where the feature set is deep but not necessarily intuitive - you can eventually build up almost unlimited speed, in FCPX you are forced through a series of inconvenient GUI devices that only exist for 'easy' and will quickly bog down the better editors.
 
Of course I'm all for ZFS if it's really better in every way, but HFS+ is still better than being stuck with NTFS.

Nope.

http://www.zdnet.com/blog/apple/horrors-linus-torvalds-calls-hfs-utter-crap/1278

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I use a Mac because:
  • I prefer a *nix environment.
  • I still need to run Photoshop, Reaper, and plugins that you can't run on that other *nix OS.
    [*]It has a modern and robust file system.
  • Preferences live in an easy to access location, can be copied from system to system, and edited with a text editor.
  • A proper bash shell is installed by default, as is SSH, Python, etc... No force-feeding your OS a terminal environment (Cygwin...)
  • Homebrew package management.
  • And when you're not nerding out and using *nix to its full potential, you can use beautiful software like Daisydisk and Genie.

But yeah, if you're just web browsing and stuff like that, just get whatever's cheapest. Chrome in full screen mode is the same thing no matter what computer you're using.

No, no it doesn't.

What is it about "*nix" that you like? Usually when I see users talking about this, they have no idea what the real or perceived benefits (or lack thereof) would be.

Do you know what UNIX really is, without Googling it? And if so, do you like that OS X is basically a weird version of it?
 
Apple does plenty of things that we don't like, and we combat them with mods and hacks instead of following along like the sheep you portray us as. Thanks for the dose of condescension, but you'll need to try harder. :cool:

I don't portray Apple users as sheep. If you read my posts historically you would see that I am an enthusiastic Apple user, and I was just having fun.
 
Seems to me....

a creible and real rationale coming from the late Mr. Jobs. And I agree, power per se dont make better software. And you have to make it easy to appeal to a broader base of consumers....

But still, it dont justify the delaying in the new Mac Pro. And "Pro" items normally cost more and you can guess, are used by "pro" users to make a living or accomplish more advanced tasks than, by example, see one Facebook or Twitter account, listen music, see a movie and so on (not saying these things are bad, just are hobbies or entertaining ones, nothing bad about them)....


:):apple:
 
This is not much of a revelation. It's evident in how pros have been treated over the past several years. Steve had a lot of conflicting ideas. No surprise there.
 
when Apple unveiled the next generation of the mac pro, I swear for some of you it was like the second coming of Christ

I'd rate it above that!

But then, I don't rate such an appearance highly, unless it was to fix up the mess he caused the first time.
 
every 6 months, there is always a damn idiot to release a so-called secret about what Jobs could have done just to get some news about him in the media :rolleyes:

this time Ken Segall, next time another guy who knew a small detail about Jobs :rolleyes:

My thoughts exactly.

Its link bait for his blog, he knows the Apple loyal will come in droves to read his unprovable accusations.
 
I don't portray Apple users as sheep. If you read my posts historically you would see that I am an enthusiastic Apple user, and I was just having fun.

Hahaha, fair enough. :D I think you and I may having differing views on what is "fun".
 
The more I look at this design, the more I'm convinced it's taken from the G4 iMac era. Perhaps an early option gor the G4 cube. Not that it's a bad thing, but are Apple looking back to their past eras to formulate a new design direction for the coming decade? - There's only so many ways you can design an aluminium rectangle.

On topic, as many have said, a good businessman would always consider all market options taking the company forward. Rightly they/he knew that the pro community are some of the companies most for fervent supporters with decades of legacy.
 
I am definitely blown away by this new Mac Pro and think that Apple have moved in the right direction in making powerful editing software more affordable, even if digital DRM does have its drawbacks over previous resalable serial-number approaches.

These days it's possible to shoot and edit a movie on a phone. Though hardly considered Pro, there's every chance that I'd find such a movie as interesting or more so than most of the crap Hollywood pumps out. Just cause you're a Pro and use "Pro" equipment doesn't mean what you make is any good.

It's not about the tools but the content and Apple are giving people decent tools they can afford to show off their ideas for content. Personally I couldn't care less if the Pro video market jumps ship since it's a bland soulless industry for the most part anyway.
 
It's very important to reconsider and question every product line you offer.

I don't know what the fuss is about.

Tho I am very curious about the reason why he kept the pro line :)
 
But surely they can make it looks a bit like a computer. .

to me, at least, a computer looks like this display i'm looking at with a keyboard in front of it..

sarcasm aside, why does a computer look like a box? there's no real reason for it to look like a box and it's sole purpose was to hide 30 years worth of frankensteining computer components together.. in the past 15-20 years, the box was a given then you arrange your stuff accordingly..
with this computer, if you really try to understand what the designers did, it looks more like they designed/refined/optimized a computer and the shape/size is the result.. the look that we're now seeing probably didn't start being solidified until halfway (or so) through the design phases..
that is a good thing
 
What seems to be happening is that though their hardware can still claim to be "pro," the software is now "prosumer." I like the new Logic a lot -- but I don't work in a NY studio. I like the new Final Cut better than the older versions -- but I don't make Hollywood movies. It's what the pros think that matters if you're making pro apps.

It's one thing for Apple to "ask the pros to walk with them." But if the pros start walking elsewhere (which many seem to be doing), how much longer will Apple keep their pro line on life support? Canceling it completely could have a ripple effect. I teach multimedia production, and if pros no longer use Apple products then I'll have little reason to teach using them. Then Apple's educational market would begin to dissolve as well. It's a slippery slope they're on.

Apple lost the education market a long time ago. Mostly because Dell practically gives their computers away to institutions.
 
Why don't Apple get one of them EVP spirit talking box things and put it at Jobs' seat in the boardroom. They can talk with the guy and keep giving ideas. They won't even have to pay him. Ghosts don't need money
 
Steve Jobs considered a lot of things that he never ended up doing. That's part of innovation; it's part of business - it's a CEO's job to consider many things and then help direct the ones worth doing.
 
sarcasm aside, why does a computer look like a box? there's no real reason for it to look like a box and it's sole purpose was to hide 30 years worth of frankensteining computer components together..

It's because motherboards and other chips as well as hard drives are all rectangles... without rounded corners :p. Apple had to really try hard to get this into a cylinder shape by arranging everything in a triangle-like fashion and cutting out things like 3.5" hard drives (not needed anymore) and PCI slots (still think these are very useful).

It would have been much easier to throw it into another cheese grater box and try to cool everything with a lot of power as usual, but they're trying to advance.
 
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