MacRumors

macrumors bot
Original poster
Apr 12, 2001
54,231
16,064
https://www.macrumors.com/images/macrumorsthreadlogodarkd.png

A SongFacts interview with The Asteroids Galaxy Tour who had their song Around The Bend featured in a recent iPod Touch ad. In asking how they were chosen, the band revealed that Steve Jobs personally made the decision. The article has since been edited but AppleInsider has the original quote:
While listening to some of the songs suggested by Synch, the Apple co-founder reportedly slammed on the brakes during a sample of "Around The Bend," declaring, "This is it, this is the new track for the iPod Touch."

"Apparently he just loved that track, but we never saw it as one of our singles," Iversen said. "We have some other songs that we thought would be great singles, and that would work cool on for the radio, but he really loved that song."
The song was used in this iPod Touch "funnest iPod ever" ad:



Article Link: Steve Jobs Personally Picks Songs for Apple iPod Touch Ads
 

MacBoobsPro

macrumors 603
Jan 10, 2006
5,114
6
This is all about brand identity. Steve Jobs knows what he want's, he is part of the brand himself. He has a vision in his head of how he want's things. I would of done the same thing if something fitted perfectly with what I was envisioning. You can't say that his input is not working.
 
Comment

maxshanly

macrumors member
Jun 12, 2007
59
0
Steve Jobs is well known to have an extremely good taste in music, I wish I could see what is on his iPod.
 
Comment

PCMacUser

macrumors 68000
Jan 13, 2005
1,699
22
All this means is that someone put a few songs on his desk and he went - 'okay, that one'. Someone else is doing all the legwork.

People must think he sits in his office all day with nothing better to do.
 
Comment

sushi

Moderator emeritus
Jul 19, 2002
15,639
3
キャンプスワ&#
All this means is that someone put a few songs on his desk and he went - 'okay, that one'. Someone else is doing all the legwork.
Agree.

I am sure he has at least a couple of very close assistants who do a lot of prep work for him based upon their knowledge of his dislikes and likes.

Of course there are the exceptions when he sees, hears, experiences, etc. something that he wants to incorporate into an Apple product.

Either way, it's all based upon his vision which seems to be working.
 
Comment

Winni

macrumors 68040
Oct 15, 2008
3,207
1,195
Germany.
Steve Jobs is well known to have an extremely good taste in music, I wish I could see what is on his iPod.

Well, you cannot discuss taste. For all I know, this guy does not listen to Hard Rock and Heavy Metal and that makes his iPod completely uninteresting to me. I'm sure you also won't find Richard Wagner on it either, and probably not even Ennio Morricone. So much for his taste - it's incompatible with me.

And talking about it, I'd rather attend the next Microsoft product launch. At least these guys always have some serious rock music playing and they even had Slash on stage in the past. That's more like it. ;-)
 
Comment

levitynyc

macrumors 65816
Aug 19, 2006
1,116
3,390
I really like The Fratelli's Flathead that was on an iPod commercial a few years back
 
Comment

Aldo Ferrel

macrumors newbie
Dec 10, 2008
16
15
Monclova, Mexico
Serious Rock?

Well, you cannot discuss taste. For all I know, this guy does not listen to Hard Rock and Heavy Metal and that makes his iPod completely uninteresting to me. I'm sure you also won't find Richard Wagner on it either, and probably not even Ennio Morricone. So much for his taste - it's incompatible with me.

And talking about it, I'd rather attend the next Microsoft product launch. At least these guys always have some serious rock music playing and they even had Slash on stage in the past. That's more like it. ;-)

do you really call that Serious Rock?
call me when they put Tool on stage..
you can choose to put whatever you want in your ipod like Ballmers Developers song.
 
Comment

shadowfax

macrumors 603
Sep 6, 2002
5,849
0
Houston, TX
And talking about it, I'd rather attend the next Microsoft product launch. At least these guys always have some serious rock music playing and they even had Slash on stage in the past. That's more like it. ;-)

Why? Even if you don't like the music at Apple launches, at least the products are worth having. What would it be like to be let down by the ZunePhone? But at least the music is cool!
 
Comment

lofight

macrumors 68000
Jun 16, 2007
1,954
2
I knew this already.. It's very logic that he does, he has found some very good unknown songs!
 
Comment

tk421

macrumors 6502a
Dec 7, 2005
655
2
Los Angeles
I think the title should be "Steve Jobs Personally Approves Songs for Apple iPod Touch Ads." :D

Like others have said, I'm sure other people do the initial search and present him with options. Is there any indication otherwise?
 
Comment

socamx

macrumors 6502
Oct 7, 2004
357
12
I think the mix for the ad is way better than the actual song.

Definitely. I listened to the whole song and just found it to be 'meh'. I find that frequently happens with commercials that use songs (even Apple's), I always get disappointed by the full versions.

I wonder if Steve has a thought process where he can mix the song in his head so it sounds best to him like this iPod Touch commercial, or if he actually just likes the entire song.
 
Comment

arkitect

macrumors 603
Sep 5, 2005
5,963
5,843
Bath, United Kingdom
I think the title should be "Steve Jobs Personally Approves Songs for Apple iPod Touch Ads." :D

Agreed.

I mean where would he find the time what with him personally designing and then carving Macs out of blocks of aluminium with his own bare hands, before packing and shipping them, if the fanboys are to be believed?
:rolleyes:
 
Comment

TheSlush

macrumors 6502a
Mar 28, 2007
658
22
New York, NY
Boo that SongFacts editted the interview! I suppose Apple got to them. It's not like Steve's level of direct control over things is some trade secret. I presume Apple just wanted to expunge any candid details that convey anything other than a smooth, joyous process with their bands.
 
Comment

TheSlush

macrumors 6502a
Mar 28, 2007
658
22
New York, NY
I mean where would he find the time what with him personally designing and then carving Macs out of blocks of aluminium with his own bare hands, before packing and shipping them, if the fanboys are to be believed?
:rolleyes:

Bare hands?? Ridiculous.

He uses a nail file.
 
Comment

jellomizer

macrumors 6502
Sep 12, 2006
486
4
Upstate NY
All this means is that someone put a few songs on his desk and he went - 'okay, that one'. Someone else is doing all the legwork.

People must think he sits in his office all day with nothing better to do.

He can also say he doesn't like any of them. Or offer a better choice, if he has one already in his head.
 
Comment
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.