i think it's great that steve picks the songs himself. i think he does a great job. i like the songs
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Steve Jobs Personally Picks Songs for Apple iPod Touch Ads
- Thread starter MacRumors
- Start date
- Sort by reaction score
I like them so much I have taken to purchasing most of them! Have my own Apple Commercial Song Playlist. There is a nice Wiki out there with all of the Ipod commercial music.
http://en.wikipedia.org/wiki/IPod_advertising
http://en.wikipedia.org/wiki/IPod_advertising
Yeah, a dreary old Tool song would sell TONS of whatever Microsoft's got. "Hooker with a Penis" for your Zune.
Funny how the marketing machine then brings in lots 'o cash then for an iPod single for the first month that a new commercial is out.
I used to get bit by that bug until the first touch commercial and I was disappointed with the whole version of the song. From that point on I haven't bought a single iPod Commercial song.
I used to get bit by that bug until the first touch commercial and I was disappointed with the whole version of the song. From that point on I haven't bought a single iPod Commercial song.
"Get on your feet........." ...gotta love it...... The "Developer Remix" is actually pretty amazing, and somewhat makes Ballmer seem slightly rhythmic and coordinated, albeit for a fleeting moment.
I don't think Jobs would be likely to own an iPod. Probably just an iPhone. He probably gave away his old iPods. (You've gotta start thinking like a multi-billionaire at this point).
Imagine how a fanboy would feel if Jobs gave him his old iPod? There'd be tears, speaking in tongues and a shrine would be established to permanently house it.
How would YOU feel?
Sell it? Keep it?
Yeah, when I heard the song on the commercial I was like "Wow! That's an awesome song!" so I downloaded it and it's not at all good.
Steve Job's glasses aren't there to correct his vision, they're to enhance to world to match his 40:40 vision.
For those who didn't....
"Sync Music offers synchronisation licensing solutions to the music and media industries: from new and emerging to established commercial artists, to production music and bespoke music of all genres.
Sync Music provides representation of labels, composers, artists and bands to a cross section of the media industry, with exploitation including television, advertising, film, corporate and online usage.
Sync Music also offers expertise in broader consultancy issues including wider music searches, clearances and musicology."
http://www.4rfv.co.uk/brieflisting.asp?scategory=912&company=37894
Getting approximately the right song for a marketing campaign is science. Getting exactly the right song is art. It's interesting to see that SJ has that firm a hold on the public face of Apple.
He ain't no fool.
Mmmmm.... an you imagine the Tool light show effects on screen as you play their music on your iPod??
DROOL!!!
As a shareholder of the company, I'm worried about behavior such as this. It indicates to me an unwillingness by Jobs to let the bright minds in your company take charge of what they are accountable for.
For those that don't know, a 30-spot on a national TV advertisement campaign requires massive efforts from a set of marketing agencies, starting from market research firm, creative (ideation), production (could be same as creative), media placement (media planning & buying) and trafficking (ensuring tapes/digital sent to stations).
There are people and agencies who are hired and paid millions to select the best creative elements to match the brand / product profile. The market researchers who define the target audience and target demos. The brand manager that decides how to create a spot to meet the targets and objectives of the marketing campaign. The creative agencies that implement this vision into their creative. The list goes on.
The whole coming over-the-top thing is a huge source of lost productivity. It's bad enough when it's coming from an indecisive brand manager. It's whole new level with it's your CMO, and when it's your CEO, you've got problems.
For those that don't know, a 30-spot on a national TV advertisement campaign requires massive efforts from a set of marketing agencies, starting from market research firm, creative (ideation), production (could be same as creative), media placement (media planning & buying) and trafficking (ensuring tapes/digital sent to stations).
There are people and agencies who are hired and paid millions to select the best creative elements to match the brand / product profile. The market researchers who define the target audience and target demos. The brand manager that decides how to create a spot to meet the targets and objectives of the marketing campaign. The creative agencies that implement this vision into their creative. The list goes on.
The whole coming over-the-top thing is a huge source of lost productivity. It's bad enough when it's coming from an indecisive brand manager. It's whole new level with it's your CMO, and when it's your CEO, you've got problems.
I totally agree, you have a very valid point. Hopefully the story has been somewhat exaggerated.
err... How long have you been a shareholder? Jobs is *famous* for this and has always been this way. Ask any developer who has been held hostage to his whims...
And yet if the songs he picked didn't fit the ads, then he'd be known to have an extremely poor taste in music. Amazing how Steve can never be in the wrong.
I do like the iPod touch ads, though, overall. It's good that they are emphasizing that it can do more than just music. They aren't just saying, "hey, we're better than that MP3 player over there." They're actually demonstrating why.
Of course you can discuss taste, and if you like that stuff than you're the one who lacks it
Actually quit interesting to know. Well regardless, If your song ends up on a commercial I assume you will earn a nice paycheck from Apple.
Especially after the whole Eminem commercial fiasco.
Especially after the whole Eminem commercial fiasco.
I think Steve Jobs has done a great job with Apple since he returned, but stories like these will probably hurt Apple in the long run. The reason is that many so called "Wall Street" investors look at Steve's personal involvement with many of the day-to-day details both positively and negatively. On the positive, Steve's track record is pretty good, but that part that scares Wall Street is that if something happened to Steve, would the company suffer. We can debate the point all day long if Apple would or would not suffer, but this is Wall Street's concern and you can see the concern every time a story comes out that Steve Jobs might be sick.