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spicyapple

macrumors 68000
Original poster
Jul 20, 2006
1,724
1
promothougthsonmusic20070206.jpg

Steve Jobs' Thoughts on Music linked from Apple.com

http://www.apple.com/hotnews/thoughtsonmusic/

With the stunning global success of Apple’s iPod music player and iTunes online music store, some have called for Apple to “open” the digital rights management (DRM) system that Apple uses to protect its music against theft, so that music purchased from iTunes can be played on digital devices purchased from other companies, and protected music purchased from other online music stores can play on iPods. Let’s examine the current situation and how we got here, then look at three possible alternatives for the future.

To begin, it is useful to remember that all iPods play music that is free of any DRM and encoded in “open” licensable formats such as MP3 and AAC. iPod users can and do acquire their music from many sources, including CDs they own. Music on CDs can be easily imported into the freely-downloadable iTunes jukebox software which runs on both Macs and Windows PCs, and is automatically encoded into the open AAC or MP3 formats without any DRM. This music can be played on iPods or any other music players that play these open formats... continued
 

BoyBach

macrumors 68040
Feb 24, 2006
3,026
8
UK
It appears that Apple is looking for the lawmakers to 'oblige' the music industry to stop imposing DRM on digital downloads.

I wonder how the 'Big Four' will respond to these comments, if at all?
 

MacRumors

macrumors bot
Apr 12, 2001
56,622
19,369
Steve Jobs 'Thoughts on Music'



This afternoon, Steve Jobs posted an article entitled "Thoughts on Music" on Apple.com.

In the article, he addresses recent calls for Apple and iTunes to "open" the digital rights management system on iTunes to allow other digital devices to play iTunes music and to allow other music store media to play on the iPod.

He reminds readers that the iPod can play unprotected content, and gives background on the reason for for digital rights management.

He then explores three different alternatives for the future:

1) Stay the course "with each manufacturer competing freely with their own “top to bottom” proprietary systems for selling, playing and protecting music. "

2) License FairPlay to other companies. "The most serious problem is that licensing a DRM involves disclosing some of its secrets to many people in many companies, and history tells us that inevitably these secrets will leak. .... Apple has concluded that if it licenses FairPlay to others, it can no longer guarantee to protect the music it licenses from the big four music companies"

3) Abolish DRMs entirely. "If the big four music companies would license Apple their music without the requirement that it be protected with a DRM, we would switch to selling only DRM-free music on our iTunes store. Every iPod ever made will play this DRM-free music."

Jobs argues that DRM doesn't work effectively and believes that Digital Rights Management should not be required by music companies.

"Convincing them to license their music to Apple and others DRM-free will create a truly interoperable music marketplace. Apple will embrace this wholeheartedly."

Apple has come under increasing pressure from some European consumer groups regarding FairPlay, perhaps prompting the article.
 

spicyapple

macrumors 68000
Original poster
Jul 20, 2006
1,724
1
Steve really points out the hypocrisy of the music industry, but without actually using that word.

Go Steve!
 

radian23

Guest
Jan 19, 2005
87
0
Get an iPod

I really don't think other players should be allowed to use itunes. Itunes is an integral part for the iPod which helps it separate itself from the competition. If you want to use iTunes get an iPod.
 

mambodancer

macrumors 6502
Apr 12, 2004
411
4
Denver
Very concise reply to the DRM issue



This afternoon, Steve Jobs posted an article entitled "Thoughts on Music" on Apple.com.

In the article, he addresses recent calls for Apple and iTunes to "open" the digital rights management system on iTunes to allow other digital devices to play iTunes music and to allow other music store media to play on the iPod.

This makes for a very interesting read. It'll be interesting to see how European countries respond to this criticism.
 

Project

macrumors 68020
Aug 6, 2005
2,297
0
100% truth being spoken here. I have to applaud Apple/Steve for coming out and being open about this. Its a refreshing change.
 

sycho

macrumors 6502a
Oct 7, 2006
865
3
I really don't think other players should be allowed to use itunes. Itunes is an integral part for the iPod which helps it separate itself from the competition. If you want to use iTunes get an iPod.

:confused:

Other players can sync with the DRM-less music at the moment.
 

crees!

macrumors 68000
Jun 14, 2003
1,943
100
MD/VA/DC
There is the DRM on DVDs to prevent you from making a copy of a movie but then again what's to stop people from bypassing that? Obviously I can be done. So where are the studios then? They still use the same copy protection granted it's been breached. Why should Apple or any other company have to update their software in said amount of time from when a breach occurs?

Steve is right and not because he's the one who said it.
 

neoserver

macrumors 6502
Apr 24, 2003
335
0
I really don't think other players should be allowed to use itunes. Itunes is an integral part for the iPod which helps it separate itself from the competition. If you want to use iTunes get an iPod.

I'd have to agree with you on this one. There is no reason that Apple should open iTunes.
 

radian23

Guest
Jan 19, 2005
87
0
:confused:

Other players can sync with the DRM-less music at the moment.

Just finished the article. Itunes music uses DRM if you purchase it in the music store. I don't believe other players can sync with itunes.
 

PtMD

macrumors member
Mar 17, 2004
40
0
by the sea
Ok, no DRM for music, how about movies?

Would Steve support the same for movies (Disney)? I find it odd he only speaks to music, and not electronic media in general. :confused:
 

Stella

macrumors G3
Apr 21, 2003
8,778
6,089
Canada
I thought that was a very good article. I'm pleased to read that Apple would embrace non DRM music store, if it could - and recongises that this would be a benefit to the consumer, over the hideous situation we face today - that is - vendor lock-in.

SJ is correct when he says that vendor lock in represents only a small percentage of music. But face it - downloading music is more convienent IMO. As music stores become more popular, Apple and otherswill face increased pressure to license out their DRM - read: which ever music store is the most popular at the time.

People say - if you don't like it buy a CD. HOWEVER, they are missing a HUGE point. You cannot go into HMV and buy music on a track by track basis like you can with iTunes - or any other store for that matter. That is a major pull of online music stores.

I found it interesting to read regarding the 'time limit' that apple have to fix DRM breaches.

97% of music is DRM-free - its only digital music that is DRMed - which represents a very small amount. When you put it like that - DRM sounds like a very strange beast, indeed. You won't beat piracy when you have a situation like this.


As for 'you should only use iTMS if you have an iPod'. Get real. I'm glad you like you consumer rights being limited.
 

daveL

macrumors 68020
Jun 18, 2003
2,425
0
Montana
It's easy for Steve to say that DRM-free is the way to go, because he knows the labels will never let it happen.
 

killr_b

macrumors 6502a
Oct 21, 2005
893
426
Suckerfornia
iPod+iTunes. Period.

The Zune is a joke. If people want to use a Zune with iTunes they can suck it and buy an iPod.

Apple spent their time and energy (and money) to develop a system that actually works and now because of some Wigs in Europe that don't know s*** from s*** they're gonna screw Europe out of the only system proven to work for people that they are *mostly* happy with.

Steve's response to this- he doesn't just tell them how it is, but how it is going to be. Maybe they'll figure it out now.
 

roland.g

macrumors demi-god
Apr 11, 2005
7,102
2,610
That is an informative and great letter. I'm glad I read it, though I have no personal problem with DRM, since I have no reason to steal music. However, I want a new product release, not colored shuffles, not shipping Airports, not even shipping :apple:tvs, a new revision to a Computer. OR better yet, mind the gap, the missing mid range Mac.
 
Apple: It's not us, it's them! Not our choice! See how plays for sure was cracke...oh wait, nevermind. See how indendent lables we sell DRMed music of refuse to sell that same music without a DRM... oh wait, nevermind.

It's not that apple is wrong in their decisions or model, just that the argument here is based on fear and moving the blame, rather than a significant portion of the truth: apple is making a killing in this buisness. Not that we should expect them to do anything else. But I just don't buy that the difficulties of liscencing fairplay are a bigger decision maker than the increased competition to the ipod that would result in.

By the way, it's not the 22 DRMed songs that keep people from buying other players, it's (in addition to crappy designs) the whole library organized in itunes that does it.
 
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