Don't forget the crazy volatility of exchange rates. It can shift 20% or more in a 12 month period. Any "premium" can quickly turn into a "discount" when companies convert global earnings into their home currency.
It's also a factor in region coding of DVDs, games and software. Especially now that online sales make it so easy to order from other countries. Savvy consumers can quickly erode margins by buying from countries with an exchange rate advantage.
And it's something completely out of the control of the companies and very hard to predict. A price cushion makes sense to me.
It's also a factor in region coding of DVDs, games and software. Especially now that online sales make it so easy to order from other countries. Savvy consumers can quickly erode margins by buying from countries with an exchange rate advantage.
And it's something completely out of the control of the companies and very hard to predict. A price cushion makes sense to me.