I can't believe the level of juvenile idiocy in this this thread.
And I'm not talking about the original poster. He asks a perfectly reasonable question about the Apple Watch, about a feature it by all rights should have (seconds have been a standard and expected feature of timekeeping for a very long while) and gets told that he's overlooked the other watch faces (that'd bug me too), told that he doesn't need to see the seconds, gets interrogated as to why he might want such a feature, gets told the feature is only useful for astronauts and particle physicists, and folks start speculating as to which kind of minor mental defect he might have to make him want his watch to display seconds. Oh, and there's a whole side thread discussing the latest in analog watch tech (you folks are in THE WRONG PLACE, watchuseek is three doors to the left).
Are you all trolling (in which case, shame on you, we try to rise above that on MacRumors), or have you somehow all been appointed to some tribunal that determines which features watch users are allowed to want?
I want my watch to show seconds. And first off, if you think you as part of the self-appointed tribunal get to tell me whether or not I'm allowed to want that feature, f**k off. Neither I nor the original poster seek your approval, we just want to discuss the technical details, here on this tech-oriented forum.
Seconds have been part of the classic "hours minutes seconds" division of time for quite a while (stop me if I'm going too fast for you), and buying a watch and wanting access to all three components of the time is not the slightest bit unreasonable. I might as well ask you why you want your analog watch faces to have minute hands, since business meetings (the only approved use for watches) always start on 30 minute boundaries, and you can determine those adequately from looking at the hour hand.
If you went to buy a car and pointed out that there were no seatbelts in it and the dealer said, "you don't really need seatbelts, most folks never crash", would that answer make you happy? What if then the other salesfolk gathered around and started interrogating you about why you want seatbelts? "Only race car drivers and getaway drivers need those - you aren't a bank robber are you?"
An analog seconds hand is not an adequate substitute for showing the seconds. And often I want to read the time in a completely unambiguous HH:MM:SS format. I'm a software developer and sysadmin, and lots of things on servers start up on minute boundaries, and it's frequently quite important to see exactly how close one is to the next minute boundary. But, again, you don't get to question my motives for wanting something that is a standard component, just like seatbelts.
I'd like to see a handful of you apologize to the OP and then wander away from this thread. I'm not holding my breath.