First of all I wanted to say that I've been an Apple fan since 1984 when I was a kid. Let's say over the years I've had many Macs, iPhones, iPads, iPods, etc... and yes, part of the fun (at least since 2007) was the anticipation of release day. I guess this launch has been different in several ways. Yes, I'm one of those that got up early, ordered right after 3:00 AM EST (2 watches) and am still waiting. But I guess that's not what I'm upset about. It seems that this product category is falling more into a "fashion" release than a tech release. Seeing celebrity after celebrity being sent these extravagant watches weeks in advance (no, I'm not saying they don't deserve to buy one - I'm sure they work hard for their money - but it's been reported these have been free) yet the rest of us are stuck. The success of Apple over the past decade has been because of their hard work and because of people like you and me that believe in their products. I see that their new VP that came from Burberry made a conscious effort to change the way this product was launched. By some, it seems a bit elitist - at first there were no launch day stores - then suddenly we find out there are launch day stores in exclusive boutiques that probably none of us have ever heard of. And the majority of the country do not live close enough to even get to. I can live with a stated delivery window, but what rubs me the wrong way is the way that this new category by Apple seems to be fundamentally changing a part of the culture of the company. I'm still looking forward to when it arrives, and I continue to support Apple. I just hope this isn't a sign of things to come.