A lot of tubers are doing this.
You’ll notice many have been enamoured by Samsungs latest foldables which makes me think “how much did Samsung pay them”?
Mr Mobile and Marques I expect that from as they’ve always preferred android phones.
I believe MrMobile is genuine in liking his galaxy fold 4. There's nothing wrong with this, but it's important to recognise that the fold is still a very niche market overall.
I also feel it's less of YouTubers being paid off by Samsung, and more that the smartphone market is becoming very mature (and stagnant / boring), smartphone reviews all seem the same, and the fold represents something different and unique that may still be able to draw in the views. Liking the iPhone is seen as too boring and mainstream.
Mainly because Apple still doesn't have an equivalent offering, and it's easy to play up the "At least Samsung is willing to take risks" card (which nobody dares to rebut) even though this line of reasoning has never made sense to me. You can acknowledge a company's willingness to do something different, while still criticising its numerous flaws and while still believing that said endeavour is ultimately doomed to fail.
In a way, this reminds me of the "smart speaker mirage" back in 2016-2017, where the tech press was talking up amazon echoes with near breathless enthusiasm and positivity, as though they represented some new paradigm in computing. As it turned out, people were buying them mainly because they were basically cheap (speakers), most turned out to not really Alexa for much than music playback or setting timers (effectively nullifying whatever technical advantage they may have had over Siri), and they simply have not displaced the use of smartphones or wearables. At the end of the day, it was just Amazon dumping cheap bluetooth speakers onto the market at a loss.
That's really all there is to it, IMO. Apple is at the top of their game, and has never be stronger, and a large part of this comes down to their discipline in saying a firm "NO" to product categories that simply don't make sense from both a design and strategic perspective.
You look at how many products Google has cancelled. You look at Amazon's erroneous bet on smart speakers. You look at Microsoft's lack of traction with the consumer market. You look like how Samsung is seemingly rudderless from a product vision perspective (aimlessly launching new products and features for no apparent reason than to claim they are first). You look at how Facebook is in trouble over Tik-Tok and ATT. You look at the current issues plaguing once-tech-darlings like Spotify, Netflix, Peloton and Fitbit.
All these companies were expected to put Apple in its place once upon a time. Instead, all we have seen are fails, flops and disappointments. All while Apple continues to update their products annually like clockwork.
People can either choose to recognise it for what it is (like me), or insist on being contrarian by pointing to the numerous other things that Apple isn't doing in the hopes that at least one of them gains traction just so they can come back some time in the future and go "Aha, I told you Apple was wrong!"
I won't be holding my breath.
Apple should probably get used to being its own toughest competitor.