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Subscribers to Apple Music's $4.99 Monthly Student Plan to Get Apple TV+ 'for Free'
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Ok sure. Lol. To be honest I’m not sure Apple should be trying to generate hype. Have you seen the reviews?
I don't understand this at all... I am paying $10 for Apple Music alone, but students who already are getting Apple Music for $5 get it free? Strange.
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I saw the reviews for Dave Chappelle's special. Critics hated it, regular people loved it. I don't really care what some movie/tv snob thinks, I can determine that on my own.
Because, based on the recent reviews, the shows aren't worth paying for. Apple knows this, so they are throwing free subs all over the place in the hopes there will be some retention after a year.
If the content doesn't get better (and from the current plans, it sounds like it won't), then there will be a mass exodus in October 2020. Yes, Apple will get quite a few that will forget to cancel in the first month of the new sub year, but that will all be over by November 2020. And, that will be where the bottom falls out.
Let's do the math, Apple spent $6 billion dollars on this service (it was originally only be $1 billion, but they soon found out content is expensive). To come anywhere close to breaking even, they would need to retain 100 million paying customers for a year at $5 a month. And, that's being kind because that not factoring in content delivery and marketing costs. At last count, Netflix has 140 million customers. There's no way Apple is going to see 100 million paying customers when Netflix, which has hugely desirable content, can't even break 150 million.
If the content doesn't get better (and from the current plans, it sounds like it won't), then there will be a mass exodus in October 2020. Yes, Apple will get quite a few that will forget to cancel in the first month of the new sub year, but that will all be over by November 2020. And, that will be where the bottom falls out.
Let's do the math, Apple spent $6 billion dollars on this service (it was originally only be $1 billion, but they soon found out content is expensive). To come anywhere close to breaking even, they would need to retain 100 million paying customers for a year at $5 a month. And, that's being kind because that not factoring in content delivery and marketing costs. At last count, Netflix has 140 million customers. There's no way Apple is going to see 100 million paying customers when Netflix, which has hugely desirable content, can't even break 150 million.
What? The content isn't even available to the general public yet and already you're calling it a failure with no hope of improving in the future? I feel like I've heard this before about other Apple products....
They've got to try. There have been bad reviews, but a 'good' review from the right youtube person would turn that all around.
Except companies can't get torrent users ip addresses through the courts.
US Court Shields Internet Subscribers From Futile Piracy Complaints * TorrentFreak
A New Jersey district court has issued a devastating order against Strike 3 Holdings, the most active filer of piracy lawsuits in the US. In four separate cases, the court denied a request to obtain identities of alleged BitTorrent pirates. The court argues that the underlying complaints are...
torrentfreak.com
We'll, read it for yourself. Definitely no "must sees" in this current batch:
All the lukewarm Apple TV+ reviews, from 'Morning Show' to 'Dickinson'
Reviews are in for all the Apple TV+ shows, with "Morning Show" leading the charge ahead of the streaming service's Friday launch. They're mostly just OK.
www.latimes.com
Critics also told me how terrible the Dave Chappelle stand up on Netflix was. Turns out the general public loved it. Even if those critics are right, I don't know what causes you to believe it could never improve in the future.We'll, read it for yourself. Definitely no "must sees" in this current batch:
All the lukewarm Apple TV+ reviews, from 'Morning Show' to 'Dickinson'
Reviews are in for all the Apple TV+ shows, with "Morning Show" leading the charge ahead of the streaming service's Friday launch. They're mostly just OK.
bundling it that way makes transitioning to a separate purchase more difficult, people don’t like their bundles being removed.
student bundling and new device bundling makes more sense.
Give it away so people dont pirate it...oh right, no one was going to pirate these lousy shows. Give it away simply because you need to boost viewership of your incredibly half-assed streaming service. Seriously, I expected a lot more from Apple. I dont know why I did, but I did. That's on me.
Wow, that's amazing. $15/month worth of content for $5/month. Who could argue that's not an amazing deal?
There are PLENTY of people and families that "have less disposable" and plenty of students of well-to-do families that have lots of disposable income. It is sort of unfair to make offers just for students because they supposedly have less income, yet not to other people and families that also have little income if we're using income as the barometer for need.
Your average student is in post-secondary education for 2~4 years. Get them loyal to your service, and they have a good chance of turning into full-price-paying customers once they're out of school.
The promotional material for "See" has definitely made me excited enough to check it out. Now it looks like I won't even need to pay for itWe'll, read it for yourself. Definitely no "must sees" in this current batch:
All the lukewarm Apple TV+ reviews, from 'Morning Show' to 'Dickinson'
Reviews are in for all the Apple TV+ shows, with "Morning Show" leading the charge ahead of the streaming service's Friday launch. They're mostly just OK.
Giveaways and bundles of ATV+ will surely affect the quarterly and yearly reports we hear about how successful ATV+ is, with free ATV+ for new iPhone owners, free ATV+ for students with Apple Music, etc. How many are actually paying for it vs. getting it with a phone or in a bundle?
Yeah, but it's quite hard to say "Those earning under $30k, you get this as part of Apple Music, and students you do too, except if your parents have money".
I completely agree with your statement, however saying "it's unfair to make offers just for students" opens up a whole world of other issues. Discounts are offered to various social groups (students and veterans being the obvious two), and you could rightly make your argument that this isn't fair.
However, it's the bar that's used world-wide, like it or not.
Agreed, except Veterans are not the same as they have served their country and the offers are a sort of reward for doing so. It is a slippery slope, and other groups (deals for just women?) would surely be unfair, but using lack of money for just students doesn't seem fair to me.
Don’t know how it works in the US (and I understand it’s a bit much not a touchy subject Over there) but in the U.K., they are paid a wage, expenses and get good pensions. That’s the reward. Not cheaper services.
I agree with what you’re saying - but Apple is simply following an established marketing strategy here. Cheaper prices for students. It’s accepted. And it works.
I wonder if the student sub includes family sharing.
I have access to a student sub but I pay for AM family so my girlfriend can get it too and because it’s the only way to play different songs on different homepods simultaneously now. This makes me think about dealing with it for free TV+
I have access to a student sub but I pay for AM family so my girlfriend can get it too and because it’s the only way to play different songs on different homepods simultaneously now. This makes me think about dealing with it for free TV+
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