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Apple is trying to generate hype by giving the service away to 18-22 year olds, and if they find something they like on Apple TV+, Apple hopes they use social media to tell everyone (thereby giving free advertisements for Apple).

Once there is hype, and there are a few shows people say are 'must sees', then the subscriptions will follow.

Ok sure. Lol. To be honest I’m not sure Apple should be trying to generate hype. Have you seen the reviews?
 
I don't understand this at all... I am paying $10 for Apple Music alone, but students who already are getting Apple Music for $5 get it free? Strange.
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Ok sure. Lol. To be honest I’m not sure Apple should be trying to generate hype. Have you seen the reviews?
I saw the reviews for Dave Chappelle's special. Critics hated it, regular people loved it. I don't really care what some movie/tv snob thinks, I can determine that on my own.
 
Because, based on the recent reviews, the shows aren't worth paying for. Apple knows this, so they are throwing free subs all over the place in the hopes there will be some retention after a year.

If the content doesn't get better (and from the current plans, it sounds like it won't), then there will be a mass exodus in October 2020. Yes, Apple will get quite a few that will forget to cancel in the first month of the new sub year, but that will all be over by November 2020. And, that will be where the bottom falls out.

Let's do the math, Apple spent $6 billion dollars on this service (it was originally only be $1 billion, but they soon found out content is expensive). To come anywhere close to breaking even, they would need to retain 100 million paying customers for a year at $5 a month. And, that's being kind because that not factoring in content delivery and marketing costs. At last count, Netflix has 140 million customers. There's no way Apple is going to see 100 million paying customers when Netflix, which has hugely desirable content, can't even break 150 million.
 
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Because, based on the recent reviews, the shows aren't worth paying for. Apple knows this, so they are throwing free subs all over the place in the hopes there will be some retention after a year.

If the content doesn't get better (and from the current plans, it sounds like it won't), then there will be a mass exodus in October 2020. Yes, Apple will get quite a few that will forget to cancel in the first month of the new sub year, but that will all be over by November 2020. And, that will be where the bottom falls out.

Let's do the math, Apple spent $6 billion dollars on this service (it was originally only be $1 billion, but they soon found out content is expensive). To come anywhere close to breaking even, they would need to retain 100 million paying customers for a year at $5 a month. And, that's being kind because that not factoring in content delivery and marketing costs. At last count, Netflix has 140 million customers. There's no way Apple is going to see 100 million paying customers when Netflix, which has hugely desirable content, can't even break 150 million.
What? The content isn't even available to the general public yet and already you're calling it a failure with no hope of improving in the future? I feel like I've heard this before about other Apple products....
 
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Ok sure. Lol. To be honest I’m not sure Apple should be trying to generate hype. Have you seen the reviews?

They've got to try. There have been bad reviews, but a 'good' review from the right youtube person would turn that all around.
 
Better to give it to students for free than legally pursue schools to disclose IP addresses when they go pirating it.
Except companies can't get torrent users ip addresses through the courts.

 
What? The content isn't even available to the general public yet and already you're calling it a failure with no hope of improving in the future? I feel like I've heard this before about other Apple products....

We'll, read it for yourself. Definitely no "must sees" in this current batch:

 
We'll, read it for yourself. Definitely no "must sees" in this current batch:

Critics also told me how terrible the Dave Chappelle stand up on Netflix was. Turns out the general public loved it. Even if those critics are right, I don't know what causes you to believe it could never improve in the future.
 
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If that’s the case they may as well make it free with any Apple sub. News. Music. Arcade.

And hope that some of those buy channels or want to pay to see season two of morning show.

bundling it that way makes transitioning to a separate purchase more difficult, people don’t like their bundles being removed.

student bundling and new device bundling makes more sense.
 
You can already hear Tim Apple
"AppleTV+ is the fastest-growing streaming service, we had X million subscriptions (shh they do not pay us but do not say it) in the first week."
Oh, I forgot, we have some exciting product in our pipelines™".
 
Give it away so people dont pirate it...oh right, no one was going to pirate these lousy shows. Give it away simply because you need to boost viewership of your incredibly half-assed streaming service. Seriously, I expected a lot more from Apple. I dont know why I did, but I did. That's on me.
 
Free to students, not the general subscribers. Smart move because students have less disposable so would struggle with so many subscriptions. This has the potential to bring in people who would not have otherwise have been customers.

There are PLENTY of people and families that "have less disposable" and plenty of students of well-to-do families that have lots of disposable income. It is sort of unfair to make offers just for students because they supposedly have less income, yet not to other people and families that also have little income if we're using income as the barometer for need.
 
It’s an odd move that kind of devalues atv. Free with iPhone and other hardware is one thing but free for 4.99 a month music subs is basically just giving it away.
Your average student is in post-secondary education for 2~4 years. Get them loyal to your service, and they have a good chance of turning into full-price-paying customers once they're out of school.
 
Giveaways and bundles of ATV+ will surely affect the quarterly and yearly reports we hear about how successful ATV+ is, with free ATV+ for new iPhone owners, free ATV+ for students with Apple Music, etc. How many are actually paying for it vs. getting it with a phone or in a bundle?
 
Heck yes. I think we’ll see some aggressive market penetration with Apple TV+ for sure. And honestly, the competition is good for everyone!
 
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There are PLENTY of people and families that "have less disposable" and plenty of students of well-to-do families that have lots of disposable income. It is sort of unfair to make offers just for students because they supposedly have less income, yet not to other people and families that also have little income if we're using income as the barometer for need.

Yeah, but it's quite hard to say "Those earning under $30k, you get this as part of Apple Music, and students you do too, except if your parents have money".

I completely agree with your statement, however saying "it's unfair to make offers just for students" opens up a whole world of other issues. Discounts are offered to various social groups (students and veterans being the obvious two), and you could rightly make your argument that this isn't fair.

However, it's the bar that's used world-wide, like it or not.
 
Yeah, but it's quite hard to say "Those earning under $30k, you get this as part of Apple Music, and students you do too, except if your parents have money".

I completely agree with your statement, however saying "it's unfair to make offers just for students" opens up a whole world of other issues. Discounts are offered to various social groups (students and veterans being the obvious two), and you could rightly make your argument that this isn't fair.

However, it's the bar that's used world-wide, like it or not.
Agreed, except Veterans are not the same as they have served their country and the offers are a sort of reward for doing so. It is a slippery slope, and other groups (deals for just women?) would surely be unfair, but using lack of money for just students doesn't seem fair to me.
 
What? The content isn't even available to the general public yet and already you're calling it a failure with no hope of improving in the future? I feel like I've heard this before about other Apple products....

This isn’t an Apple product.
 
Agreed, except Veterans are not the same as they have served their country and the offers are a sort of reward for doing so. It is a slippery slope, and other groups (deals for just women?) would surely be unfair, but using lack of money for just students doesn't seem fair to me.

Don’t know how it works in the US (and I understand it’s a bit much not a touchy subject Over there) but in the U.K., they are paid a wage, expenses and get good pensions. That’s the reward. Not cheaper services.

I agree with what you’re saying - but Apple is simply following an established marketing strategy here. Cheaper prices for students. It’s accepted. And it works.
 
I wonder if the student sub includes family sharing.

I have access to a student sub but I pay for AM family so my girlfriend can get it too and because it’s the only way to play different songs on different homepods simultaneously now. This makes me think about dealing with it for free TV+
 
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