Apple is trying to generate hype by giving the service away to 18-22 year olds, and if they find something they like on Apple TV+, Apple hopes they use social media to tell everyone (thereby giving free advertisements for Apple).
Once there is hype, and there are a few shows people say are 'must sees', then the subscriptions will follow.
I saw the reviews for Dave Chappelle's special. Critics hated it, regular people loved it. I don't really care what some movie/tv snob thinks, I can determine that on my own.Ok sure. Lol. To be honest I’m not sure Apple should be trying to generate hype. Have you seen the reviews?
What? The content isn't even available to the general public yet and already you're calling it a failure with no hope of improving in the future? I feel like I've heard this before about other Apple products....Because, based on the recent reviews, the shows aren't worth paying for. Apple knows this, so they are throwing free subs all over the place in the hopes there will be some retention after a year.
If the content doesn't get better (and from the current plans, it sounds like it won't), then there will be a mass exodus in October 2020. Yes, Apple will get quite a few that will forget to cancel in the first month of the new sub year, but that will all be over by November 2020. And, that will be where the bottom falls out.
Let's do the math, Apple spent $6 billion dollars on this service (it was originally only be $1 billion, but they soon found out content is expensive). To come anywhere close to breaking even, they would need to retain 100 million paying customers for a year at $5 a month. And, that's being kind because that not factoring in content delivery and marketing costs. At last count, Netflix has 140 million customers. There's no way Apple is going to see 100 million paying customers when Netflix, which has hugely desirable content, can't even break 150 million.
Ok sure. Lol. To be honest I’m not sure Apple should be trying to generate hype. Have you seen the reviews?
Except companies can't get torrent users ip addresses through the courts.Better to give it to students for free than legally pursue schools to disclose IP addresses when they go pirating it.
What? The content isn't even available to the general public yet and already you're calling it a failure with no hope of improving in the future? I feel like I've heard this before about other Apple products....
Critics also told me how terrible the Dave Chappelle stand up on Netflix was. Turns out the general public loved it. Even if those critics are right, I don't know what causes you to believe it could never improve in the future.We'll, read it for yourself. Definitely no "must sees" in this current batch:
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All the lukewarm Apple TV+ reviews, from 'Morning Show' to 'Dickinson'
Reviews are in for all the Apple TV+ shows, with "Morning Show" leading the charge ahead of the streaming service's Friday launch. They're mostly just OK.www.latimes.com
If that’s the case they may as well make it free with any Apple sub. News. Music. Arcade.
And hope that some of those buy channels or want to pay to see season two of morning show.
Free to students, not the general subscribers. Smart move because students have less disposable so would struggle with so many subscriptions. This has the potential to bring in people who would not have otherwise have been customers.
Your average student is in post-secondary education for 2~4 years. Get them loyal to your service, and they have a good chance of turning into full-price-paying customers once they're out of school.It’s an odd move that kind of devalues atv. Free with iPhone and other hardware is one thing but free for 4.99 a month music subs is basically just giving it away.
The promotional material for "See" has definitely made me excited enough to check it out. Now it looks like I won't even need to pay for itWe'll, read it for yourself. Definitely no "must sees" in this current batch:
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All the lukewarm Apple TV+ reviews, from 'Morning Show' to 'Dickinson'
Reviews are in for all the Apple TV+ shows, with "Morning Show" leading the charge ahead of the streaming service's Friday launch. They're mostly just OK.www.latimes.com
There are PLENTY of people and families that "have less disposable" and plenty of students of well-to-do families that have lots of disposable income. It is sort of unfair to make offers just for students because they supposedly have less income, yet not to other people and families that also have little income if we're using income as the barometer for need.
Agreed, except Veterans are not the same as they have served their country and the offers are a sort of reward for doing so. It is a slippery slope, and other groups (deals for just women?) would surely be unfair, but using lack of money for just students doesn't seem fair to me.Yeah, but it's quite hard to say "Those earning under $30k, you get this as part of Apple Music, and students you do too, except if your parents have money".
I completely agree with your statement, however saying "it's unfair to make offers just for students" opens up a whole world of other issues. Discounts are offered to various social groups (students and veterans being the obvious two), and you could rightly make your argument that this isn't fair.
However, it's the bar that's used world-wide, like it or not.
What? The content isn't even available to the general public yet and already you're calling it a failure with no hope of improving in the future? I feel like I've heard this before about other Apple products....
Your average student is in post-secondary education for 2~4 years. Get them loyal to your service, and they have a good chance of turning into full-price-paying customers once they're out of school.
Agreed, except Veterans are not the same as they have served their country and the offers are a sort of reward for doing so. It is a slippery slope, and other groups (deals for just women?) would surely be unfair, but using lack of money for just students doesn't seem fair to me.