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The Beatles coming to iTunes would warrant a TV campaign, but not something as high profile as the Superbowl. $2.5m is a lot of money to sell a 40 year old product.

Leopard on the other hand, is certainly NOT a 40 year old product. Which product do you think is going to earn Apple more revenue? Which product do you think would place Apple at the cutting edge of personal computing technology? Which product could return Windows firmly to the back foot? And which product is right at the heart of everything Apple does?

Once you've worked that one out, you have the answer to which Apple product, if any, you're likely to see during the Superbowl.
 
Dont want to put anyone down, but do we actually have any actual rumors that actually say there is going to be an ad?

One of my favourite macrumor quotes, this information should be taken with a pinch of salt!
 
Apple has bought Apple Corp or maybe the other way round!:eek:

The guesses are getting ever more desperate - please tell us?
 
Let's not forget "halo" effect.

The Beatles are still big. Being associated with something big is always good for brand recognition for a company and there will be lots of people who will go to the music store just to check it out. If 5% of those people start poking around into other things Apple the commercial will be money well spent.
 
No matter what it is, the new commercial will inevitably bring about many (most likely unfortunate) comparisons to the wonderful 1984 spot.

I doubt we'll see an ad from Apple. Didn't see (or don't remember) the 1984 ad, but do remember Apple's last superbowl ad from 1999. At the time I liked it, but doesn't hold up to many other Apple ads. I think it spoke to the worries of the time though.

http://lib.store.yahoo.net/lib/redlightrunner/hal2000.mov
 
new iPod?

The Beatles coming to iTunes would warrant a TV campaign, but not something as high profile as the Superbowl. $2.5m is a lot of money to sell a 40 year old product.

Leopard on the other hand, is certainly NOT a 40 year old product. Which product do you think is going to earn Apple more revenue? Which product do you think would place Apple at the cutting edge of personal computing technology? Which product could return Windows firmly to the back foot? And which product is right at the heart of everything Apple does?

Once you've worked that one out, you have the answer to which Apple product, if any, you're likely to see during the Superbowl.

new generation iPod. There's probably 20x people in the US who would be affected by an iPod commercial over an operating system commercial. Sorry but most of mac users don't get exicted over the OS. It's just a small group of tech geeks like us that do. So it'd be a waste of money...
 
Well, the G4s and G5s were better but the Intels are just faster...

Exactly. But I digress from the topic at hand...

My own Apple conpiracy theory is that Apple DOES have an ad lined up, just some other company is listed as the buyer of the spot cuz Apple is so secretive.:D :D

Seriously, I making that up. I have no inside source. I'm just enjoying another rumor guessing opportunity.
 
IF Apple is taking out an ad, I seriously doubt it will be for Leopard. Super Bowl fans eat chips and drink Bud Light, they don't care about Time Machine or Spaces even when they're sober. I'm going to have to go with Beatles on iTMS if anything.
 
What about the way that Apple has operated since Steve returned makes anyone think he would allow any significant product upgrade/announcement [6G iPod, Beatles iPod, Leopard secrets] to occur in a 30 second TV spot? We had a special event for leather cases and a speaker, remember?

At best we'll get a new ad campaign. Not for iPod, but perhaps:

something to re-ignite the waning mass media iPhone buzz, or

maybe a cryptic ad alluding to the real next OS that is coming in 07, or

some iTS content [Beatles is cool, movie studio announcements?], or

there is no ad.
 
apple would need to sell allot of Beatles songs to break even.
not that they wont make back the money but seems like a whole bunch of cash for songs most people have on their iPods already.
They only make a few cents per song so they would need to sell like twenty million Beatles songs just to make their $$ back.
:confused:

I'm thinking that it's the Beatles on iTMS and a special Beatles iPod. Either the iPod is just an expensive 80gb 5.5G or it's the first model of the 6G class iPods, and the "regular", non-special editions of the 6G will come out in a couple months, around when the iPhone is available. OK, that's wishful thinking...

Most likely it's just a spot for the Apple TV/iPhone/OS10.5, if anything.
 
10.5 probably will run on compatible PC's but Apple wont make a Super Bowl commercial for it, that will be for Beatles and maybe a new iPod.

Some PC notebooks already support osX, they just need a ROM update and the standard Mac Mini system disks install like they would normally do. So no hacks and cracks with the OS, just a ROM update on the machine. osX on PC's is coming for sure, Apple only has to make the decision where and when. 10.5 seems like a good opportunity for that, ether way we will get osX on PC's if Apple wants it or not.

Mac's are less important than iPod or the iPhone these days so losing some hardware sales isn't such a big deal anymore, licensing osX will compensate that more than enough and better compatibility with the iPhone is a big plus. The next 3 to 5 years will be very interesting to say the least.

What a blow it would be to Vista if Apple showed OS X for PC's in front of 140 million viewers, especially when every news program and press related story is telling people that Vista is a OS X clone etc. Vista is also getting pretty poor reviews from most of the US press. Plus to get all the features Windows Vista Ultimate costs $400. If Apple puts it out at $129/199 w/iLife- Ouch.
 
Although I'd like to see something new (hoping for remastered Beatles tunes, a new iPod or even a OS X teaser), how much can be done in 30 seconds? I agree with everyone who has already said that there will probably be a new Mac vs. PC commercial. Maybe I'm a Beatle would show up?
 
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