This is partly the reason why Iām wanting out of the Apple ecosystem. They canāt even get a keyboard right without having issues, a Ā£349 keyboard at that. Itās starting to get embarrassing.
The iPad Magic Keyboard accessory has been widely praised for its responsive multi-touch trackpad, backlit keyboard, and clever counterbalancing magnetic...
9to5mac.com
Dave I think the problems have always been there for all OEM
however
There seems more selective amnesia , myths, ease of repair etc excuses for Apple that has now worn thin
Many other OEMs have improved and provide similar premium devices that are not so easy to ridicule and take the spotlight off Apple when they go wrong or take x years and class actions to get resolved
The loyalty card has been played and entrapment via ECO is all that is left IMO
Apple will
continue to ramp up pricing, scalp it's customers on upgrades with egregious margins, design hardware that serves itself first and foremost, until sales plummet or Apple decides to discontinue lines it's no longer interested in producing.
Apple's real genius is in the handling of negative situations, especially at it's stores with the customer always being lead to believe that Apple has their best interests a heart. In reality Apple is exactly the same as the vast majority of major companies with itself & $$$$ simply coming first.
All companies that design & manufacture generally know fairly rapidly if they have a design or manufacturing issue on their hands. Yet Apple is renowned for stringing out such matters, until compelled to react to it's customers by a court of law or imminent action it knows it has no possible chance of defending. A quick look at the history of the 15" MBP exemplifies, with model after model suffering issue upon on issue that Apple deliberately chose to ignore as long as it possibly could. Meanwhile the customer's suffered to varying extents, some with no recourse.
Other companies don't put themselves on a pedestal as Apple does, nor so arrogant or pretentious. Apple's ecosystem does work, equally only on Apple's terms and that's not for me. I could live with Apple when it actually cared about the hardware & OS X. When attention to detail was present and validated. Today Apple is just another OEM, overpriced with questionable design decisions for it's own purposes.
Apple is very simple to understand; Apple want's it's customers on the hook for multiple major purchase's every 12/36 months (macOS/IOS), subscribe to as many services as possible ensuring a continuous revenue stream for Apple. Therefore Apple designs both it's hardware, software and ecosystem to deliver this....
In all fairness Apple is a safe bet in some respects for the less tech savvy, however for the informed is ever becoming a more limited environment. Ultimately Apple is a monopoly plain and simple and monopolies rarely if ever serve the end user...
Q-6