To a point yes, but I think it's apple who is trying to encroach on the full OS territory with the iPad Pro. Heck, the iPad itself was made to compete against the netbooks. While both are running different types of operating systems (mobile vs. full desktop OS), they are looking to attack nearly the same problems.
Agreed but they have little option if they do not develop OSX to compete in the same area, quite few thought the IPAD Pro should of been a full OS/OSX