I thought MS positioned it against the MBP and not the MB.M$ placed the surface book against rMB and rMBP while SP4 is aimed at MBA and Ipad Pro.
M$ placed the surface book against rMB and rMBP while SP4 is aimed at MBA and Ipad Pro.
I agree and their marketing seems to indicate this as well. I'm curious to see real world reviews, usage and benchmarks on this bad boy.The Surface Book is clearly aimed at the MBP
I agree and their marketing seems to indicate this as well. I'm curious to see real world reviews, usage and benchmarks on this bad boy.
I'm leaning towards getting a desktop this time around, but as I've said a number of times, the SB is a nice machine and its on my short list of possible replacements for my aging MBP. Before I'd even consider it, would be how its actually used in real life as opposed to what MS is marketing 🙂
Always funny when people try to predict what Apple would do and think just because Tim said something that they won't just change their mind later. It's pretty myopic to think such short term. If the heads at Apple find an implementation they like, no doubt they will react to what the market wants if the marker wants them.
The non-Windows notebook market is tiny and the tablet market is vanishing so I'd take Mr. Cook at his word. Making a niche hybrid convertible of two low-performing market items and going after a sub-niche isn't something the world's largest company needs to concern themselves with.
Now, if you're looking for a smoking-gun where Apple could go in and disrupt a huge market as they did very successfully with Music (iTunes Music Store) and Mobile (iPhone) then the discussion gets really interesting:
Apple could CRUSH the personal and enterprise notebook space if they simply made a dedicated Windows MacBook. There are hundreds of millions of people who adore their Apple iOS hardware who are not allowed to enjoy Apple computer hardware because of OS incompatibility. I'm one of them. Tired of using crappy notebooks, forced to run Windows on Boot Camp after a convoluted install process that no average user could handle, my RMB occasionally boots to OSX for no reason. Just release a RMB that comes with Windows preinstalled, allow the Genius Bar to support it, boom, Apple doesn't need some bizzarro hybrid notebook/tablet. Chase the big fish, not the little one.
BJ
That still wouldn't work for most enterprise users. They would also need to make a dock and allow the device to be upgraded/repaired easily. Apple seems to prefer making a premium on upgrades rather than allow batteries/hard drives/ram to be user replaceable.
Interesting angle, but Apple would generate so much revenue off of explosive MacBook sales that taking them back and swapping them out wouldn't be an issue.
Point being, if Apple wanted to be serious about the notebook market from a revenue standpoint all they'd have to do is flip a switch, install Windows natively on the likes of the Air ($799 opening pricepoint) and the Retina MacBook ($1299 premium), and that's that. And with the whopping 2 days worth of work they'd generate more revenue in a day than they would on some hybrid Frankenpad in a decade.
Apple can unleash the Windows cracken any time it chooses. MacBook hardware is less than 3% of the market because it's hindered by OSX. Imagine a world where any business, executive, or homeowner can waltz in to an Apple store and get a Windows notebook and all that great Apple design and all that terrific Genius Bar service. It something no one in the Windows hardware world can compete with. Apple would have similar domination on the desktop as they do with mobile. Methinks that down the road when iPhone sales are flatlined and iPad sales are awful it'll be the next step.
BJ
Why would anyone want Windows. I just tossed a win 7 pro laptop cause of 1/2 hour boot and stop times due to so many updates. Have they fixed that crap yet?
Before that it was constant format C and reload a fresh system every 6 months..... That and I never had a Windows pc of any make or model last more than 2 years of good performance
Interesting thought but there maybe a slight problem in a crowded premium market segment especially if you believe Apple already dominate there
Perhaps a simpler solution that may generate more revenue is like Iphone's to convince everyone to trade in and upgrade every 1-2 years on contract/lease plan
Then typically those buyers now sitting on the fence waiting for Skylake upgrade need not worry, just trade up with each new processor upgrade
I'm looking to see this in person myself - so you're saying the SurfaceBook is in the stores now - at least the demo units?I think MS has done wonders with this.
I went to the MS store for a play and I was very impressed.
Why would anyone want Windows. I just tossed a win 7 pro laptop cause of 1/2 hour boot and stop times due to so many updates. Have they fixed that crap yet?
Before that it was constant format C and reload a fresh system every 6 months..... That and I never had a Windows pc of any make or model last more than 2 years of good performance
My company uses win7 and its been problem free, I've had the computer for years and its been fine.Why would anyone want Windows. I just tossed a win 7 pro laptop cause of 1/2 hour boot and stop times due to so many updates. Have they fixed that crap yet?
Before that it was constant format C and reload a fresh system every 6 months..... That and I never had a Windows pc of any make or model last more than 2 years of good performance
ABSOLUTELY NOT LMFAOOOOThe Surface Book crushed anything Apple has put out recently. It was rather depressing to be honest.
this is an interesting concept...Interesting angle, but Apple would generate so much revenue off of explosive MacBook sales that taking them back and swapping them out wouldn't be an issue.
Point being, if Apple wanted to be serious about the notebook market from a revenue standpoint all they'd have to do is flip a switch, install Windows natively on the likes of the Air ($799 opening pricepoint) and the Retina MacBook ($1299 premium), and that's that. And with the whopping 2 days worth of work they'd generate more revenue in a day than they would on some hybrid Frankenpad in a decade.
Apple can unleash the Windows cracken any time it chooses. MacBook hardware is less than 3% of the market because it's hindered by OSX. Imagine a world where any business, executive, or homeowner can waltz in to an Apple store and get a Windows notebook and all that great Apple design and all that terrific Genius Bar service. It something no one in the Windows hardware world can compete with. Apple would have similar domination on the desktop as they do with mobile. Methinks that down the road when iPhone sales are flatlined and iPad sales are awful it'll be the next step.
BJ
this is an interesting concept...
Why would anyone want Windows. I just tossed a win 7 pro laptop cause of 1/2 hour boot and stop times due to so many updates. Have they fixed that crap yet?
Before that it was constant format C and reload a fresh system every 6 months..... That and I never had a Windows pc of any make or model last more than 2 years of good performance
anandTech just reviewed the new SP4. Pretty impressive.
http://www.anandtech.com/show/9727/the-microsoft-surface-pro-4-review-raising-the-bar
this is an interesting concept...