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IMO the 'iWatch' will not be real until Tim presents it on stage, until then it's just a rumor, which is a problem for Apple. Look at all the disappointed fans when the 4s came out and it wasn't the iPhone 5. And a number of other releases in recent history hijacked by rumors!
 
analogy fail

No offence but the EXACT same thing can be said about people who buy Apple products.

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claiming that the hundreds of millions of regular, average, middle-class people using apple products are somehow the same as the superich, elitist millionaires who wear overpriced, fashion-backwards rolex watches is not even remotely accurate. apple products provide clear, distinct advantages in functionality and ease of use that competitive products do not, are targeted and purchased by middle-class and upper middle-class consumers, and often define entirely new categories where no competitor or similar functionality exist; rolex watches are insanely overpriced luxury artifacts from a bygone era that are neither as stylish, functional or accurate as their competitors.

there are dozens of different reasons why people buy apple products.
there's only one reason people buy a rolex: to show the world they have more money than taste.

i also don't think most apple users would ever claim that buying apple products makes them "real men". that's a classism+homophobia cocktail unique to rolex fanboys.
 
What is your last watch(or last 3)? And, why did you buy it(them)? (<<<These are just a couple universal market research ?'s)

Also, when you bring up technology(hardware) about the first iPhone. It is about technology & how you present it. You are not wrong, but you are not entirely right, because the iWatch needs new technology for it to be a success in the end(and the game changer Apple pines for). An initial reason why Apple develops apps with the syntax in Objective-C is due to low volume file size for reasonings of threshold demands/constraints from Data Speed, and also part of the reasoning of their WAR on the Flash Player in a WebBrowser.

It's all about Data Speed. Even when it comes to the home one day getting an iTV. Everyone will be streaming soon, and the cable co's(I mean just 'cable' in general) should go bye bye's if, and only if, Apple puts an Apple Ecosystem in front of your living room...

When they do that... they will have made Steve proud. This iWatch is just a rumor for now in my true opinion. I see the market opportunity developing sooner that later in years to come as technology upgrades happen with chips and data speed increases... till that time, Apple better release a 2nd(cheaper unfortunately) iPhone for their stock & future outlook.

I do believe, more than anything, this iWatch is just hype to steer away from the launch of the new-cased iPad coming out in a month or so...

My current watch is an Invicta watch with Swiss movement. My previous watch was a Casio chronograph with Japanese movement that was gift from my uncle. And the one before that was a Humvee (not the vehicle) watch with Japanese movement that was a hand me down. I bought my current watch because it was on sale on Amazon, accurate timekeeping (the Swiss make really accurate watches) and was cheap enough for a college student to afford. The other two were given to me in one way or another. I broke the Humvee in high school and misplaced the Casio.

I agree. That's why streaming hasn't completely replaced physical media. If everyone in the world had internet speeds like South Korea, physical media would be gone. And if we had easy access to content like iTunes, Netflix, etc. methods of content delivery, cable would be gone. No one likes the current content ecosystem for TVs. It's just confusing, expensive and limited.

Lastly, define "new" technology. Is it battery technology? RF technology? Display technology? Material technology?
 
Last time some guy said so (many guys actually) … didn't end well for their respective companies.

Except Swatch wouldn't even be competing with Apple if the latter sold 20 million iWatches next year. Complete different markets and different products.
 
Wow just wow ! An iSlave ? What is wrong with the world :(

Sorry, I meant no disrespect. iServant would probably been a better choice of words. I do believe that the definition of slave isn't specific to people, kind of like how most people think jihad is bad, but there is good jihad too.
 
Wow, some people in this thread really don't get it. Swatch are the biggest wristwatch manufacturer in the world (apart from Seiko probably). They make their money with their luxury brands, i. e. Omega, Blancpain, Breguet and Glashütte Original. I've got to laugh at some of the posts here implying that Hayek should be worried about the iWatch. Does anyone here seriously believe that a person who's willing to drop between five and fifty thousand dollars on a watch, a piece of fine jewelry and craftsmanship, will have their head turned by a gadget that will probably cost a few hundred bucks? I'm not even badmouthing the iWatch here, just trying to point out that there is not even a hint if competition at play here. Hayek was just giving his honest opinion, which may well be wrong, of course. It's absolutely ridiculous to compare Swatch to RIM or Palm or whoever on the eve of the first iPhone's launch.
 
I don't understand the outright negative on the iWatch. I'd personally love to carry around a smaller iPhone or communication bridge (that can communicate with a variety of devices such as watches, glasses etc). I can see that being future and returning to smaller devices. The 4"+ smartphones are now getting ridiculous and we're going backwards in that regard to fuel the need of nerds who want everything on what was originally a communications device.

I'd be happy to wear a slim, curvy LCD based watch that can display short but instant information about a variety of different things. Even so, it would be cool to program updates from work systems (like IT systems administration) where it could alert you on stuff and vibrate if systems went down for example.
 
Isn't Swatch just a trendy watch maker?

Aside from funky bands and cases have they added anything else to basic timekeeping since 1983 when they formed?

swatch has gobbled up a lot of high-end watch brands over the years, making them the largest watchmaker in the world. so when the CEO of swatch makes comments, he's not just speaking as the head of the company that made watches for teenagers in the 80's, but as the head of a pretty serious gloabl company. unfortunately, it doesn't make his statements any more sensical.

from wikipedia:

The Swatch Group is the world's largest watch company, and the group has accelerated its acquisition of Swiss luxury brands in recent years. The Swatch Group owns the following brands: Breguet, Blancpain, Jaquet Droz, Glashütte Original, Léon Hatot, Omega, Tiffany Watch Co., Rado, Longines, Union Glashütte, Tissot, ck watch & jewelry, Certina, Mido, Pierre Balmain, Hamilton, Flik Flak and Endura.[1]
 
I really hope this is an awesome red herring created by Apple to distract people from what they're really working on (TV?) and make the copycatbrands look in the other direction. 'All warfare is based on deception' right?

Anyhow, the statement about a watch being a fashion item is to me the most critical point here. Apple is not a fashion brand, they should stay out of anything 'wearable' for that reason alone. Tech brands don't do fashion, they don't get it..., and they never will. Hell they don't even understand fashion, is there anyone in SV admired for their great style and fashion sense? Tech and fashion don't mix. Its BS.

Leave it to the fashionbrands... please. An iPhone works because you put it away, so does a laptop and an iPad. Something thats on you all the time has to be really really good... or really really invisible.

hate to break it to you, but apple IS a fashion brand. period.

they are also an amazing tech company, but to deny that they are a fashion brand, even if inadvertently, is to have your head firmly planted in the sand. it could even be argued that apple has had as big an impact on design & fashion as almost any company over the past 30 years.
 
Potential rival CEO tries to quell hype by being pre-emptively negative on competitor's as-yet unconfirmed product with no real known details!

More news at 7!
 
claiming that the hundreds of millions of regular, average, middle-class people using apple products are somehow the same as the superich, elitist millionaires who wear overpriced, fashion-backwards rolex watches is not even remotely accurate. apple products provide clear, distinct advantages in functionality and ease of use that competitive products do not, are targeted and purchased by middle-class and upper middle-class consumers, and often define entirely new categories where no competitor or similar functionality exist; rolex watches are insanely overpriced luxury artifacts from a bygone era that are neither as stylish, functional or accurate as their competitors.

there are dozens of different reasons why people buy apple products.
there's only one reason people buy a rolex: to show the world they have more money than taste.

I also don't think most apple users would ever claim that buying apple products makes them "real men". that's a classism+homophobia cocktail unique to rolex fanboys.

Well, their is PLENTY of hatred towards Apple users just like your implying towards people who like nice watches, and you have stereotyped those users the same as Apple users are stereotyped.
Also, it IS the same, why get an iPhone or iPod or Mac when their are many many many many many many many cheaper devices that do the exact same thing and some do it better also.
Apple is a fashion brand, people even see an iPhone as a piece of jewellery, it is the same no matter how you spin it.

And please, tell us, how is using a watch not anywhere near as easy as using an iDevice or Mac computer? Unless you can't tell the time?

It's also pretty hilarious how you imply middle class people buy Apple products but only millionaires and the super rich buy nice luxury watches? Seriously you can't be any more wrong if you tried, stop stereotyping so much. You don't need to be mega rich to have a nice TAG for instance and I have seen plenty of expensive watches on middle class wrists. I am also pretty certain that many millionaires own Apple products, so are you also saying your a millionaire?
 
paparazzi.jpg


Those are ugly compared to the stuff Sir Johnny designs.

Therefore, I will not listen to a word that Swatch has to say.
 
they are also an amazing tech company, but to deny that they are a fashion brand, even if inadvertently, is to have your head firmly planted in the sand. it could even be argued that apple has had as big an impact on design & fashion as almost any company over the past 30 years.

They've impacted industrial design no doubt, but how have they impacted fashion?

Which fashion companies are taking their design cues from Apple?
 
ffs do you people ever get out of your house and watch the world around you?

Is that where I'm supposed to get my opinions, from cool people in the world outside? Thanks, I'll make a note of that, Smartass.

If all people cared about was that basic function, everyone would be wearing $2 bright orange plastic watches.

What in my words led you to believe that I am in any way advocating ugly watches? Function *and* form (in equal amounts), but function is why I wear the thing in the first place, otherwise I could simply wear a beautiful watch on my wrist without a battery in it, and pull my iPhone out of my pocket when I wanted to know the time, because wearing a watch was fashionable and said to people, "look at my wealth and status."
 
My current watch is an Invicta watch with Swiss movement. My previous watch was a Casio chronograph with Japanese movement that was gift from my uncle. And the one before that was a Humvee (not the vehicle) watch with Japanese movement that was a hand me down. I bought my current watch because it was on sale on Amazon, accurate timekeeping (the Swiss make really accurate watches) and was cheap enough for a college student to afford. The other two were given to me in one way or another. I broke the Humvee in high school and misplaced the Casio.

I agree. That's why streaming hasn't completely replaced physical media. If everyone in the world had internet speeds like South Korea, physical media would be gone. And if we had easy access to content like iTunes, Netflix, etc. methods of content delivery, cable would be gone. No one likes the current content ecosystem for TVs. It's just confusing, expensive and limited.

Lastly, define "new" technology. Is it battery technology? RF technology? Display technology? Material technology?

"New" could be anything that you mention & more. I just think, at this time, you can't make speculations like in the past on certain devices in the rumor mill, I think this iWatch is all rumors rumors rumors with no legit speculation...

And lastly, about the watch being a fashion statement, you bought swiss, you bought japanese... and you bought(in my opinion as a Marketing Director) because you were marketed to believe that swiss is high quality or "accurate" as you say, and so on. And, even though you may not think you DID NOT buy it out of emotion & the marketing involved, you really did per se. And nonetheless, each watch is an attest to your own lifestyle(utility) and/or fashion. Right now, I would guess you take priority in value over functionality for your watches.

I'll make my case simple... If they can tell/pursuade me my nice watch for work isn't for work, my tide watch isn't for fishing or surfing, my Nixon watch is NOT for the ladies(chuckle), etc etc... then they have a Market Opportunity. Until then, which I believe is non-existent, they have just a rumor on a product that is not there yet. I'm being a lil flagrant, but I hope you get my gist...

I do think the iWatch will come... just not anytime soon. No one is speculating on how it can be a game changer... No one.


We could say the same for iPod, iPhone and iPad as well, so many were skeptical for the same reasons and didn't see the needs for a new Apple product in each of those industries when there were already incumbents serving well-established use cases.

For all we know this Apple watch might turn out to be a dud or may not even released, but I wouldn't dismiss it based on the current state of things in the watch industry.

Creative Co actually was the first ones to develop an MP3 player... NOT Apple's iPod. You are just speculating something is coming great from Apple of a 'watch' because of the rumors("Apple rumors"). You can't actual speculate on what might be coming... can you?

An iPad in hardware is just a big iPhone... this was in plans well before Sharp or LG actually manufactured the screen for the iPad. So, one technology sometimes has to wait for the other... when you can speculate there's an iWatch coming, please let me know. Right now, it's just a rumor, and this is entirely different that any of the cases you mention about the market of an MP3 player, Phone &/or Tablet.
 
What in my words led you to believe that I am in any way advocating ugly watches? Function *and* form (in equal amounts),

nvm, I misread the post you were replying to

but function is why I wear the thing in the first place, otherwise I could simply wear a beautiful watch on my wrist without a battery in it, and pull my iPhone out of my pocket when I wanted to know the time, because wearing a watch was fashionable and said to people, "look at my wealth and status."

Likewise you wouldn't wear an ugly watch, even if it was functional. So you wear for both fashion and function equally, not just function

Anyway...
 
Of course it can't replace a phone. Its a watch. Will never be able to do what a smartphone can.

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You think Swatch is going anywhere? They're the largest watch company in the world, and they make some of the best watchs in the world. I highly doubt they'll go anywhere.

Thats very true, Nokia is still around too for those who thought they were gone. :rolleyes:
 
Wow, some people in this thread really don't get it. Swatch are the biggest wristwatch manufacturer in the world... They make their money with their luxury brands...

Bigger than RIM at it's peak? Back then, RIM had millionaire financiers, major corporate execs, entertainment A-listers, even a few heads of state addicted to their product. Did that maintain RIMs status among big spenders today?

And Nokia was even bigger worldwide.
 
Swatch who? That name hasn't been relevant for 25 years, so why is this no name CEO chiming in about new technology. If the best that Swatch can do is represented in that picture, it will be another 25 years before they have a chance of relevancy again.
 
Jealous!

[url=http://cdn.macrumors.com/im/macrumorsthreadlogodarkd.png]Image[/url]


Swatch CEO Nick Hayek does not believe that the a potential iWatch could replace the iPhone, reports Bloomberg. At a press conference in Grenchen, Switzerland, Hayek implied that an Apple smart watch would be a flop because of its small display size.Hayek also mentioned that consumers buy watches as a fashion item and prefer versatility, a statement that may be off base considering the current popularity of smart watches like the Pebble.

Swatch used to sell its own version of a smart watch through a partnership with Microsoft. The Swatch Paparazzi offered users news headlines, sports, weather, horoscopes, and stock quotes.


The company has been in contact with Apple for several years, said Hayek, speaking about "materials for products and so-called energy harvesting technology that would generate energy from physical movement."

There are no concrete hints on what Apple's iWatch might look like, but a patent application suggests that Apple might be considering a wraparound design with a touchscreen and a flexible glass display. The watch is rumored to run the full version of iOS, but a release date remains unclear.

Article Link: Swatch CEO Says iWatch Isn't the Next Revolution


The reason is simple, swatch joined up with microsoft which is the worst decision they have made because of either being jealous by apple or apple didnt venture with them,dont know. but they have no reason so the CEO says the iwatch is rubbish.

well Mr. CEO swatch, i bet my life and guarantee that no product will be a failure of apple until apple follows and guidelines set by Steve Jobs.

Apple doesnt logo **** with apple. they put in their life and produce quality. excellent value for money and futuristic practical products. which last.

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Swatch who? That name hasn't been relevant for 25 years, so why is this no name CEO chiming in about new technology. If the best that Swatch can do is represented in that picture, it will be another 25 years before they have a chance of relevancy again.

Absolutely correct:):):):):apple::apple::apple:
 
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