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Original poster
Apr 12, 2001
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Swatch CEO Nick Hayek today revealed that the company has plans to manufacture and ship its own line of smartwatch devices with a launch target within the next three months, easily setting itself up against Apple's recent confirmation of an April launch date for the Apple Watch (via Bloomberg).

Hayek previously displayed skepticism about smartwatches, in particular the idea of one from Apple, saying he didn't believe it would be "the next revolution." Hayek also previously dismissed the concept of a Swatch smartwatch initiative, arguing the company's highest-end devices should already be called smartwatches because "they make you look smart."

swatch-logo.jpeg
Apple and Swatch were rumored at one point to be joining together for a smartwatch, but Swatch quickly denied those claims last summer. Now, building on the decades of experience Swatch has accumulated over the years, Hayek voices determination in the face of going practically head-to-head with Apple on the smart wearables front.
"Entrepreneurs are practical people, and they care more about being successful than being consistent," said Luca Solca, an analyst at Exane BNP Paribas. "Hayek has always said they have relevant technology for a smartwatch -- sensors, display, battery -- and seems to be set to make the most [of] it. Better to have an option and a hand in this category than not to. Nobody can yet say how relevant smartwatches will be in the end."
Some of the biggest claims Swatch makes about its upcoming smartwatch include the ability to connect to the Internet "without having to be charged," undoubtedly a direct shot at Apple's yet-to-be-confirmed battery life for the Apple Watch. The Swatch device will also include a form of mobile payments baked into the watch, but as of now will function only in a select few Switzerland-based grocery stores, with the company in talks to acquire more mobile payment retailer partners.

Under the looming launch of the Apple Watch, several other high-end watchmakers have shifted gears and decided to delve into the smartwatch market, including TAG Heuer and Montblanc's "e-Strap" accessory band that attaches to traditional watches in lieu of buying an entirely new device.

Article Link: Swatch Prepares to Go Head-to-Head With Apple Watch
 

burgundyyears

macrumors 6502
Sep 3, 2010
380
193
I'm sure these will be well thought out and well-designed devices, being either thrown together or rebadges of other devices.
 
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Sigma4Life

macrumors member
Apr 26, 2008
52
34
Texas
All of these non-tech watch companies are going to be in for a huge shock when they try to make smart watches. It took Apple billions of dollars and several years to build the Apple Watch, yet Swatch is going to build one equally as good in 3 months? Riiiiiiiight. Apple Watch will embarrass smart watch competitors for the next 2 years before they finally start to catch up.
 
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Davidglenn

macrumors regular
Dec 3, 2014
124
109
Good, the more competition will allow the consumer to choose a watch that suit their needs. It will also drive development up and hopefully prices down.
 
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rei101

macrumors 6502a
Dec 24, 2011
976
1
Any watch will look better than the Apple Watch. It looks as ridiculous as the Google Glass.

And then, you get bigger iPhones because the regular ones are too tiny but now you want to put people to tab on such minimal screen? Not even with a stylus.

I like Swatch, I have two and they are ok with their judgement.
 
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mattopotamus

macrumors G5
Jun 12, 2012
13,956
4,529
Why would anyone try to enter the smartwatch market at this time? Unless you are already in the game, you really missed your chance. Android wear, applewatch, pebble, and the Gear watches are it.

There is going to be so much attention given to the applewatch in the next few months that even the other "players" are in trouble. By the end of the year you will see a massive amount of people wearing applewatches. I really believe the applewatch will revolutionize the smartwatch market. Not by creating anything completely new, but by the massive amount of people it will attract simply b.c it is apple branded.

It will even be good for people who have android phones. Android wear sales will probably increase once the applewatch is released.
 
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Elvergun

macrumors 6502
Aug 1, 2011
295
101
Hayek also previously dismissed the concept of a Swatch smartwatch initiative, arguing the company's highest-end devices should already be called smartwatches because "they make you look smart."

LOL...some CEOs should learn to keep their mouth shut when they have nothing better to say.
 
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Iconoclysm

macrumors 68030
May 13, 2010
2,506
1,768
Washington, DC
Any watch will look better than the Apple Watch. It looks as ridiculous as the Google Glass.

And then, you get bigger iPhones because the regular ones are too tiny but now you want to put people to tab on such minimal screen? Not even with a stylus.

I like Swatch, I have two and they are ok with their judgement.

Wasn't this the point of the digital crown? Did you notice how the Apple Watch interface actually works or just look at a picture, scoff, and rant?
 
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Rogifan

macrumors Core
Nov 14, 2011
22,419
28,208
Why in the next three months? Smart watches have been out for a while now. And do we even believe it? Stories were Tag Heuer was going to announce a smart watch at CES and it never happened.
 
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meaning-matters

macrumors 6502a
Dec 13, 2013
508
2,087
Too Late

I think Swatch is way too late.
Sad for a company that sells time.
Like many other Swiss company.
 
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Rogifan

macrumors Core
Nov 14, 2011
22,419
28,208
Connect to the internet without having to be charged. What does that mean? This device is going to have wifi and cellular and not require charging? How is that possible.
 
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Tankmaze

macrumors 68000
Mar 7, 2012
1,689
324
Just focus making better watch calibre swatch!!
Focus on your tissot, hamilton, etc brand... There is a market for everybody, Its not about the hardware but more of a platform.
 
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Crzyrio

macrumors 68000
Jul 6, 2010
1,513
947
Some of the biggest claims Swatch makes about its upcoming smartwatch include the ability to connect to the Internet "without having to be charged," undoubtedly a direct shot at Apple's yet-to-be-confirmed battery life for the Apple Watch.

I think you very much misunderstood this and it is in no way a shot at Apple's battery life lol.

I believe what they are saying is, you can connect to a 3G network without paying. Similar to what the Amazon 3g e-readers do?
 
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thekeyring

macrumors 68040
Jan 5, 2012
3,448
2,081
London
There we go: Apple Watch is set to reach game changer status by being the first to truly be fashionable. None of the other smartwatches caused a high end watch manufacturer to enter the market.
 
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techwhiz

macrumors 65816
Feb 22, 2010
1,210
1,572
Northern Ca.
All of these non-tech watch companies are going to be in for a huge shock when they try to make smart watches. It took Apple billions of dollars and several years to build the Apple Watch, yet Swatch is going to build one equally as good in 3 months? Riiiiiiiight. Apple Watch will embarrass smart watch competitors for the next 2 years before they finally start to catch up.

It didn't take billions to develop the Apple watch.
They know plenty about form factor and touch screens.
The Swatch group made the first touch screen watch that included a barometer, temperature sensor, etc.
 
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ArtOfWarfare

macrumors G3
Nov 26, 2007
9,132
5,108
Connect to the internet without having to be charged. What does that mean? This device is going to have wifi and cellular and not require charging? How is that possible.

Is it possible to make an antenna that's so power efficient you could just have a square inch solar panel generate enough power for it? If so, I would say that's a set up that allows you to connect to the Internet without a charge.
 
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gimikinc

macrumors regular
Sep 28, 2008
103
41
Bay Area
Ride the Wave!

Regardless if these companies are tech based or not they will definitely be able to ride the wave of wearables. I'm sure they all will get some piece of the pie and help to add FUD to the other vendor's offering.
 
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HenryDJP

Suspended
Nov 25, 2012
5,084
843
United States
And where was the Swatch smart watch before Apple announced the AppleWatch? I'm so sick of these companies that sit on their A$$ making jack crap but once they see Apple making a product that looks to be a big success then they get up off their lazy butts and create something to compete with Apple. There were other smart watches before the AppleWatch but Swatch wouldn't budge until Apple spoke up. Typical. :rolleyes:
 
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