I was looking at the comments on a review of a certain large portrait-style monitor. One that stuck out (among many similar comments) was a purported software developer who said something to the effect of "This monitor is amazing and would increase my productivity immensely. Unfortunately, I'll wait until some other manufacturer builds something similar that doesn't have an ugly black plastic back."Tim Cook's Apple that relies on teenagers and others to respond to his fashion advertising instead of technical innovation, functionality, and quality.
That same type of comment can be seen in these forums for pretty much every non-Apple monitor that gets reviewed.
Tim Cook knows his audience.