Since the release of iOS 10 I decided to try iPhone again. I loved my gs7 edge but when I used iOS 10 on the wife's iPhone I was hooked. I know it's not a big difference but the little things they added made a big difference to me. Love the gifs on I message and the notification panel and finding myself using 3D Touch more and more. So went to EE got myself 7s plus and it just works out of the box no bloat brilliant battery I'm very happy. The only thing I miss is fast charge and notification light.