T-Mobile Attacked by AT&T in Newspaper Ad Ahead of Potential Rebranding

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 1, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    According to TmoNews, T-Mobile is gearing up to introduce significant changes to its service in March, eliminating both contracts and early termination fees, along with implementing installment payments for its equipment. T-Mobile's move to end subsidies was confirmed by the company in late December.
    Along with the service updates, T-Mobile is also expected to refine its brand image, with a focus on its "Dual 4G" HSPA+ and LTE networks and the retirement of its former "Stick Together" tagline.

    The news of T-Mobile's upcoming revamp comes just after AT&T posted full page ads in The New York Times, The Wall Street Journal, and USA Today lambasting the carrier for dropped calls and slow download speeds.

    The attack is a response to T-Mobile CEO John Legere, who called the AT&T network "crap" back in January. The animosity between the two companies began after AT&T failed to purchase T-Mobile following objections from the Federal Communications Commission and the Department of Justice.

    T-Mobile is the fourth largest carrier in the United States, behind AT&T, Verizon, and Sprint. Though T-Mobile does not currently offer Apple products, Apple has confirmed that it plans to offer its products via T-Mobile in 2013.

    Article Link: T-Mobile Attacked by AT&T in Newspaper Ad Ahead of Potential Rebranding
  2. komodrone macrumors 6502

    Apr 26, 2011
  3. uknowimright macrumors 6502a


    Dec 30, 2011
  4. iMikeT macrumors 68020

    Jul 8, 2006

    Beat me to it.
  5. madsci954 macrumors 68030

    Oct 14, 2011
    Based on watching our political leaders, Apple v Samsung, and ATT v Tmobile, I have learned that it's okay to be fully grown up yet act like a toddler on a regular basis.
  6. Dwalls90 macrumors 601


    Feb 5, 2009
    ATT poking fun at dropped calls? LOL

    And tmobiles 4G is up to twice as fast as ATT's.
  7. mic j macrumors 68030

    Mar 15, 2012
    They are both right...and that's the sad state of affairs.
  8. FakeWozniak macrumors 6502


    Nov 8, 2007
    T-Mobile must have hit a nerve. They must be doing something right.
    I have 2 iPhones on ATT and 1 on T-Mobile.
  9. FirePhantom macrumors member


    Mar 22, 2011
    England, United Kingdom, Europe
    If T-Mobile's network is so bad, then why did AT&T want to buy it?

    Slimy move, AT&T.
  10. Amazing Iceman macrumors 68040

    Amazing Iceman

    Nov 8, 2008
    Florida, U.S.A.
    When T-Mobile starts carrying the iPhone, it will not be subsidized, so we will have to pay full price for it.

    But they will finance it, so you don't have to eat the full price in one shot. Even when this happens, it will cost a lot less than buying it subsidized from AT&T and having to pay their grossly high rates. Plus, I'm sure T-Mobile will let us tether at no extra charge, like they currently do.

    I think I will stay with T-Mobile and get the iPhone from them, as my iPad is already on AT&T's Unlimited Data Plan (can't tether or FaceTime over LTE).
    Sometimes one has better reception than the other, so I can choose which one to use.
  11. Arcady macrumors 6502


    May 24, 2002
    Lexington, KY
    That ad, both the content and the font choice, looks like it was created by a child.

    AT&T sucks. (And my iPhone is on AT&T.)
  12. poneley macrumors newbie

    Jun 13, 2011
    I cannot wait for folks to ditch AT&T and the other big two cell companies for T-Mobile. Once T-Mobile gets full support of the iPhone, its game over. I know I'll be switching this fall.
  13. adildacoolset macrumors 65816

    Sep 5, 2011
    Lusaka, Zambia(If you know where it is)
    So AT&T are the Samsung of cellar companies. Fearing their competitors, they release ads that bash them
  14. Tuan X, Mar 1, 2013
    Last edited: Mar 1, 2013

    Tuan X macrumors newbie

    Tuan X

    Mar 4, 2012
    Brooklyn, NY
    So AT&T was like “Yo, what’s good baby? I got all this bread & I’m willing to spend it on you if you be my b*tch.” Even though he’s slow & very shallow, T-Mobile was like, “Ok boo, let’s plan this wedding. But since you ballin’ & everything you gotta get me a crib, a new whip & a puppy.” T-Mobile knew these gifts couldn’t be taken back if things didn’t go well. So T-Mobile & AT&T planned their wedding, even though they knew their parents may not approve because AT&T is Jewish & T-Mobile’s Atheist.

    Time goes by, they're about to get married, but their parents are like, “Get the hell outta here you’re not marrying a (Jew/Atheist),” they’re forced to break up. AT&T is upset they didn’t get their girl. T-Mobile is like “ooohhh, sorry boo. Thanks for the whip though.”

    T-Mobile quickly meets another guy, Metro PCS, he’s an atheist too! He doesn’t have much money but he’s got personality & is goal oriented. T-Mobile falls in love. They decide they want to get married & oddly Metro PCS agrees to change his name to hers (you know she got an ego); but T-Mobile’s willing to let Metro PCS wear the pants in the relationship.

    AT&T, jealous as all hell, starts talking crap about T-Mobile. “Ohhhh, whatever yo, that chick is slow. Forget her. Look at me I’m ballin’, she know she miss this!” Clearly upset because he realized T-Mobile was playing him from the start.
  15. NutsNGum macrumors 68030


    Jul 30, 2010
    Glasgow, Scotland
    I really detest the rise in negative advertising.
  16. charlieegan3 macrumors 68020


    Feb 16, 2012
  17. robvas macrumors 68030

    Mar 29, 2009
    All valid points. It's tough to find people who love TMobile or Sprint, everyone on those networks is just pinching pennies.
  18. Buduls macrumors newbie

    Oct 21, 2011
    what a hell are drop calls, is that only american thing ? ...
  19. spazzcat macrumors 68030


    Jun 29, 2007
    Customer base
  20. iSRS macrumors 6502


    Mar 2, 2010
    Fighting between the two biggest distorters of what 4G is? Guess liars can't stand other liars.
  21. majordude macrumors 68020


    Apr 28, 2007
    I'd rather stand in line for seven hours and sign a two year contract with DMV than with AT&T. They are the worst company I ever dealt with. Poor cellular service and even worse customer service.
  22. liltechdude macrumors member

    Jun 11, 2008
    Harrisburg, PA
    One word: spectrum

    EDIT: Also, everything in AT&Ts ad has held true for me. Here in Western PA, T-Mobile's network is terrrrible. Extremely slow. AT&Ts HSPA+ and LTE coverage in Pittsburgh is really good. While AT&T's LTE network doesn't have the large footprint like Verizon, where it is available its really fast. Consistent 40-50mbps down on LTE and 10mbps on HSPA+ and I'm within the city limits of Pittsburgh.
  23. Cali Fornia macrumors regular

    Feb 27, 2012
    Vienna, Austria
    That's what I am thinking, every time I read about those statistics concerning the U.S.
    Never understood the iPhone 4 Antennagate completely due to that.
  24. Hakone macrumors 6502a

    Oct 5, 2011
    Southern California

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